University Advancement
A page within University Advancement
The mission of the UWL University Advancement Division is to strengthen relationships with university stakeholders and manage engagement and fundraising activities to secure resources and support for the university’s mission and vision. Advancement is an integrated function of communications, alumni relations, and fundraising which coordinates images, messages, and constituency engagement activities to disseminate critical information, create powerful experiences, and offer essential services to key constituencies.
University Marketing & Communications’ mission is "to serve UWL by setting the highest standards for its creative work using the power of words and images to advance its educational mission." The office provides campus news and publication services, web and design services, digital and social media support. Its primary responsibility is to share information about the UWL with the public who influence our success including the campus community, alumni and friends, current and prospective donors, and the local and global community our campus serves.
Alumni relations, through the UWL Alumni Association, works to create a lifetime connection with UWL by building and maintaining relationships among students, alumni, friends and the university.
The development program, in conjunction with the UWL Foundation, serves to maximize private gift support for the university. We strive for philanthropic results through donor-centered service and student-focused opportunities in order to enhance the academic activities in instruction, research, education and public service.
Vice Chancellor of University Advancement
Vice Chancellor Advancement/President Foundation
111 Cleary Alumni & Friends Center
greichert@uwlax.edu
608.785.8672
Specialty areas:
Fundraising, alumni relations, marketing & communications
Chief Communications Officer
115A Graff Main Hall
mwalz@uwlax.edu
608.785.8574
Specialty areas:
Strategic management of the university-wide integrated marketing and communications program, including planning, creative development, implementation and assessment of branding, marketing and communications efforts.
Legislative Liaison
Joint Planning and Budget chair, '23-'24
Executive Director Strategic Engagement
110 Cleary Alumni & Friends Center
jmorgan3@uwlax.edu
608.785.8495
Specialty areas:
UW-La Crosse
Bachelor's of Science - Psychology, 1985
Master's of Education Professional Development, 1986
Community Engagement Coordinator
Cleary Alumni & Friends Center
lklein@uwlax.edu
608.785.8153
Specialty areas:
I am a one-stop shop point of contact to help community members and the university connect.