University Advancement

A page within University Advancement

University Advancement Division

The mission of the UWL University Advancement Division is to strengthen relationships with university stakeholders and manage engagement and fundraising activities to secure resources and support for the university’s mission and vision. Advancement is an integrated function of communications, alumni relations, and fundraising which coordinates images, messages, and constituency engagement activities to disseminate critical information, create powerful experiences, and offer essential services to key constituencies. 

University Marketing & Communications’ mission is "to serve UWL by setting the highest standards for its creative work using the power of words and images to advance its educational mission." The office provides campus news and publication services, web and design services, digital and social media support. Its primary responsibility is to share information about the UWL with the public who influence our success including the campus community, alumni and friends, current and prospective donors, and the local and global community our campus serves.

Alumni relations, through the UWL Alumni Association, works to create a lifetime connection with UWL by building and maintaining relationships among students, alumni, friends and the university.

The development program, in conjunction with the UWL Foundation, serves to maximize private gift support for the university. We strive for philanthropic results through donor-centered service and student-focused opportunities in order to enhance the academic activities in instruction, research, education and public service.

Vice Chancellor of University Advancement

Gregory Reichert  Profile of Gregory Reichert

Vice Chancellor Advancement/President Foundation
111 Cleary Alumni & Friends Center

Specialty areas:

Fundraising, alumni relations, marketing & communications

Maren Walz  Profile of Maren Walz

Chief Communications Officer
115A Graff Main Hall

Specialty areas:

Strategic management of the university-wide integrated marketing and communications program, including planning, creative development, implementation and assessment of branding, marketing and communications efforts.

Legislative Liaison
Joint Planning and Budget chair, '23-'24

Jane Morgan  Profile of Jane Morgan

Executive Director Strategic Engagement
110 Cleary Alumni & Friends Center

Specialty areas:

UW-La Crosse

Bachelor's of Science - Psychology, 1985

Master's of Education Professional Development, 1986

Lisa Klein  Profile of Lisa Klein

Community Engagement Coordinator
Cleary Alumni & Friends Center

Specialty areas:

I am a one-stop shop point of contact to help community members and the university connect.