CBA Strategic Plan

We are a regional comprehensive university located in western Wisconsin. The College of Business Administration's undergraduate programs provides business education opportunities for students from across the state, the country, and the world. The undergraduate program primarily serves residential full-time students in a traditional campus learning environment. We have a particular emphasis on community engagement and experiential learning, to drive positive change in students and society. We are highly vested in students succeeding in their academic pursuits. We seek diverse faculty who will nurture these ideals. We encourage a balanced portfolio of research contributions, including basic, applied, and pedagogical research that informs excellent teaching.

Purpose