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College of Business Administration (CBA)

CBA Strategic Plan

Wittich Hall - Home of the College of Business Administration

We are a regional comprehensive university located in western Wisconsin. The College of Business Administration's undergraduate programs provides business education opportunities for students from across the state, the country, and the world. The undergraduate program primarily serves residential full-time students in a traditional campus learning environment. We have a particular emphasis on community engagement and experiential learning, to drive positive change in students and society. We are highly vested in students succeeding in their academic pursuits. We seek diverse faculty who will nurture these ideals. We encourage a balanced portfolio of research contributions, including basic, applied, and pedagogical research that informs excellent teaching.




*Adopted by faculty on December 16, 2022 


Goal 1: Advancing Transformational Student Learning and Success

Advancing transformational student learning and success involves implementing innovative strategies, programs, and approaches that go beyond traditional teaching methods to create meaningful and lasting impacts on students' intellectual, personal, and professional growth. Our definition of student success refers to the holistic achievement of positive outcomes by students during their academic journey. It goes beyond mere completion of courses or degrees and encompasses the attainment of academic, personal, professional, and socioemotional goals. Student success is characterized by factors such as academic achievement, retention, timely graduation, acquisition of relevant skills, personal development, career readiness, and engagement in campus and community activities.

Goal 2: Investing in Our People

Investing in our faculty and staff is crucial for the success of our institution as it directly impacts the quality of education, research output, and overall campus environment. It goes beyond compensation and benefits and includes efforts to build a collaborative community dedicated to transforming our students, and society.

Goal 3: Achieving Excellence Through Diversity, Equity, Inclusion, and Belonging

Achieving excellence through diversity, equity, inclusion, and belonging (DEIB) is a critical goal for the CBA. This involves creating an environment where students, faculty, and staff from all backgrounds feel valued, supported, and empowered to succeed and where we are actively closing equity gaps for those groups through an intentional approach that addresses both systemic and individual barriers.

Goal 4: Increasing Global and Community Engagement

Increasing global and community engagement in the CBA involves creating opportunities for faculty, staff, and students to connect with the broader world and local communities through meaningful and transformative experiences.