Among the 2018-19 marketing graduates, the job placement rate was 97%.

With more than 500 marketing majors, marking is the fifth largest declared major at UWL and sixth largest major in terms of degrees conferred in 2020. The marketing major was first offered at UWL in 1968. The department has 10 faculty members.

Membership in the UWL Collegiate Chapter of the American Marketing Association provides ample professional development opportunities, including hands-on experiential projects, resume building, business tours, regional and national conferences, and engaging speakers. The chapter helps students apply theory to practice, develop leadership skills, prepare for their careers, and create friendships that last a lifetime.

The American Marketing Association chapter at UWL was ranked a 2017 top 25 chapter. It was also ranked the fifth largest AMA collegiate chapter in the world in 2018. The chapter was a top 10 finalist in the Wall Street Journal Case Competition and was invited to present at the International AMA Collegiate Conference in New Orleans, where they earned third place. 

The department regularly offers a faculty-led International Marketing Program in London. Watch the video. In the four-week, summer program, students conduct research to explore similarities and differences in the cultural and business environments of the U.S. and U.K., and they develop a comprehensive international marketing plan for a product. Students meet marketing and advertising professionals, confer with professionals from the U.S. Commercial Service at the U.S. Embassy, and tour companies, as well as cultural and historic markets and landmarks.

Students have opportunities to hone their sales skills. Along with participating in regional and national sales competitions, UWL also hosts its own sales competition so more students can participate. Students say their sales experience through competition is life changing.