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UWL Building Your Brand Lab

The UWL Building Your Brand Lab meets Mondays starting October 21 through November 25 from 4:30 p.m. to 7:00 p.m. in Wimberly Hall room 124. Get the opportunity to work with an instructor as well as UWL students in each session.

Sessions consist of an instructional period (normally about 45 minutes long, starting at 4:45 p.m.) followed by a lab period when participants can work on marketing activities and get support from the instructor and students. Participants should bring a laptop to work on marketing activities. Participants with 10 or more hours of participation will receive a certificate recognizing completion of this marketing and brand development program. Seating is limited so register early.

October 21 - Building Your Brand – Creating An Effective Marketing Strategy

Participants will focus on effective brand development strategies, creation of a marketing plan and alignment with an organization’s Mission, Vision and Values.

October 28 - Making a Statement - Marketing Materials and Logos

Participants will be introduced to marketing and logo development tools (such as Canva, Word and Adobe) and will gain insight on effective marketing materials and branding strategies.

November 4 - Protecting Your Brand – Tradenames, Trademarks

Participants will learn about ways an organization can take steps to protect your brand using trademark and tradename registration and other strategies.

November 11 - Website – 101*

Getting started with a website or have a website but feel you need to enhance your web presence? This session will provide the core elements and considerations of website development and design.

November 18 - SEO – Search Engine Optimization

Want to get more from your web presence? Come learn about how to optimize your web presence and better understand what may work to improve your online visibility.

November 25 - Social Media

Social Media – how to enhance your web presence by effectively connecting with prospective customers using social media.

Watch for follow on sessions in January relating to the development of websites using WIX and Word Press.

No cost to attend but registration is required as seating is limitied.

Register here: https://www.eventbrite.com/e/uwl-building-your-brand-lab-tickets-74019134223

When

Past occurrences (1)

  • 4:30 to 7 p.m. Monday, Oct. 21, 2019

Where

Access Center, 124 Wimberly Hall

UWL campus map for building location and nearby parking lots.

University of Wisconsin - La Crosse Wimberly Hall

Contact

For questions about this event or to request disability accommodations , contact Abby Christopherson at 507.475.3336 or christop.abby@uwlax.edu.

Parking

Payment may be required. No permit?
Use Passport Parking.

Additional parking info
Website for Parking | Email for Parking | Call for Parking

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