Profile for Andreas Eklund
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Andreas Eklund
Pronouns: He/Him/His
Assistant Professor
Marketing
University of Wisconsin-La Crosse
Andreas Eklund Pronouns: He/Him/His
Assistant Professor
Marketing
Specialty area(s)
Branding, consumer behavior, consumer psychology, gamification, sensory marketing, and service-dominant logic
Brief biography
Andreas Eklund is an assistant professor in the marketing department at UWL. He has a Ph.D. degree in marketing, focusing on consumer psychology. He worked for Universities in Sweden and Norway. He has an interest in the human senses and their influences on an individual’s experience in daily life. Before earning his Ph.D., he worked as a chef. His prior experience paved the way for his research in sensory marketing.
Current courses at UWL
Spring 2024
MKT351 and MKT362.
Fall 2023
MKT362 and MKT400 (branding)
Summer 2023
MBA 755: Consumer Behavior
Spring 2023
MKT309, MKT351, and MKT362
Fall 2022
MKT309, MKT362
Spring 2022
MKT309, MKT362
Fall 2021
MKT309
Education
He holds a Ph.D. in marketing, specialized in consumer psychology from the School of Business and Economics, Linnaeus University, Sweden.
He has a master’s degree in marketing from the School of Economics and Management, Lund University, Sweden.
Career
Teaching history
He has taught in a variety of marketing courses, such as branding, sensory marketing, principles of marketing, marketing management, digital marketing, and research methodology.
Professional history
My name is Andreas Eklund. I am originally Swedish. I love the four seasons in Wisconsin, which are more amplified than in Sweden. In my leisure time, I play disc golf, ice skating, listen to rock music, and watch soccer (particularly Manchester United). I have a soft spot for salt licorice candy.
Research and publishing
His research is the umbrella concept of sensory marketing, and its linkages with other marketing streams such as branding, experiential marketing, and service-dominant logic. The focus lies in how sensory cues (stimuli) create attention and value both for the company and consumers.