Florence Aliesch

Director of Creative Services
University Advancement

Specialty area(s)

Director of the Creative Services unit — graphic design in a variety of platforms (print, digital display, web graphics and video/powerpoint), design and formatting of books, branding and marketing

Brief biography

Florence Aliesch is passionate about creating well-designed promotional collateral. For more than 30 years she has professionally worked as a graphic designer. Along with graphic design she has an extensive marketing and promotion background.

Her creative efforts have earned national recognition from the Council for Advancement and Support of Education. Aliesch has earned more than 20 design awards from the Wisconsin Newspaper Advertising Executives Association, International Newspaper Marketing Association and the Advertising Club of La Crosse.

As director of the creative services unit in University Communications for the UW-L, she oversees the creative services team, coordinating the design of university marketing materials and managing the university’s visual identity.

An active community volunteer, Aliesch has been a member of the Scenic Bluffs Chapter of the Red Cross Board of Directors, Rotary Lights Steering Committee and director of the Miss La Crosse/Oktoberfest Scholarship Program. She has also held the position of president of the La Crosse Festivals Inc. Board of Directors. In 2005, Aliesch was awarded the YWCA Tribute to Outstanding Women for her volunteer work. And served as Mrs. Oktoberfest in the 2011 Royal Family.

Professional history

Director of Creative Services, UW-La Crosse, since 1998.

Graphic Designer and Promotions Coordinator at the La Crosse Tribune

Graphic Artist at Fort McCoy, Crescent Printing and Gateway Foods.

Volunteer: Great Lakes District of the Council for Advancement and Support of Education, Conference Committee member and graphic designer, 1999-2013


Viterbo University — BA in Fine Arts