Profile for Lindsay Steiner

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Lindsay Steiner

Associate Professor
English
University of Wisconsin-La Crosse

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Specialty area(s)

Professional & Technical Writing, Content Strategy/Writing, Usability & User Experience, Social Media Writing, Visual Rhetoric & Document Design, Writing Technologies, Organizational & Nonprofit Writing, Grant Writing, Qualitative Research, Course-Embedded Community Engagement Projects, Internships, Career Readiness, and Collaborative Learning.

Brief biography

As Associate Professor in the English Department at the University of Wisconsin-La Crosse, I am actively engaged in teaching, research, and service. I teach courses in professional & technical writing, writing & rhetoric studies, and first-year writing. My research interests focus on web content writing & strategy, visual communication and rhetorical decision-making, career readiness programming, trauma-informed pedagogy in higher education, and programmatic development/administration. 

Are you a UWL student? Please send me an email or stop by my office hours to discuss your needs and how I may be able to support you. I love meeting with students!

CASSH Community Engagement Excellence Award, 2019

UWL Eagle Teaching Excellence Award, 2017

Current courses at UWL

Spring 2022:

  • ENG 310: Digital Content Writing, Strategy, & Experience Design (sections 01 & 02)
  • ENG 450: Professional & Technical Writing Internship

Non-teaching reassignments: 

  • CATL Writing Programs Coordinator
  • CASSH/VPA Faculty Fellow: Communication, Public Relations, & Event Planning

Education

Ph.D. in Literacy, Rhetoric, and Social Practice, Kent State University (2013)
M.A. in Rhetoric and Composition, Kent State University (2009)
B.S. in Visual Communication, Ohio University (2003)

Career

Teaching history

  • College Writing I (ENG 110)
  • Writing for Management, Public Relations, & the Professions (ENG 307)
  • Technical Writing (ENG 308)
  • Digital Content Writing, Management, & Experience Design (ENG 310)
  • Grant Writing (ENG 314)
  • Publishing in a Digital Age (ENG 327)
  • Introduction to Professional Writing (ENG 335)
  • Professional Writing Practicum (ENG 452)
  • Seminar in Rhetoric & Writing Studies (ENG 497)
  • Study Abroad Faculty-Led Program, Galway, Ireland Summer 2016 (ENG 307)
  • Visiting instructor and scholar (summer 2017), South Central University for Nationalities (Wuhan, China), Guangxi Normal University (Guangxi, China), and Beijing Information Science and Technology University (Beijing, China)

Professional history

Professional Memberships

  • Association of Teachers of Technical Writing
  • Council for Programs in Technical and Scientific Communication
  • Global Society of Online Literacy Educators
  • National Council of Teachers of English
  • Society for Technical Communication
  • Grant Professionals Association
  • Association for Writing Across the Curriculum

Research and publishing

Publications

Parker, K., Kopp, B., & Steiner, L. (2021). "Side by Side with a Ruinous, Ever-Present Past": Trauma-Informed Teaching and the Eighteenth Century, Clarissa, and Fantomina. ABO: Interactive Journal for Women in the Arts, 1640-1830

Steiner, L., McCracken, M., & Moeller, M. (2021). The minor is major: An adhocratic, relationship-based view of TPC Curriculum and Curriculum Revision. Programmatic Perspectives. 

Steiner, L. (2019). Teaching content strategy to undergraduate students with real clients. In G. Getto, J. Labriola, & S. Ruszkiewicz (Eds.), Content Strategy in Technical Communication. ATTW Book Series. London: Routledge. 

Steiner, L. (2016). Enacting professional literate practice: A snapshot of one professional graphic designer's process. In P. Thomas & P. Takayoshi (Eds.), Literacy in Practice: Writing in Private, Public, and Working Lives. London: Routledge.

L. Steiner (Dec. 2018). Association of Teachers of Technical Writing Bibliography 2017. Association of Teachers of Technical Writing.

Conference Presentations

"Designing, Implementing, and Troubleshooting Interdisciplinary Professional and Technical Writing Courses" at the Council for Programs in Technical and Scientific Communication Conference, October 2019

"Building Sexual Assault Awareness and Advocacy into the Professional and Technical Writing Curriculum" at UWL Social Justice Week, April 2019

"Accountability Strategies in Higher Education Web Content: The University of Wisconsin System’s 2020FWD Strategic Framework, Accountability Dashboard, and the Wisconsin Idea" at the Association of Teachers of Technical Writing Conference, March 2019

"Certificate Programs and Sustainable Technical and Professional Communication" at the Conference for The Council for Programs in Technical and Scientific Communication, Oct. 2018

"Visualizing 1916: A Case Study in Teaching Professional Writing in Ireland" at the American Conference for Irish Studies, June 2018 (Cork, Ireland)

"PTW Threshold Concepts as Relationship-Building Advocacy for PTW Programs: A Case Study” at the Conference for The Council for Programs in Technical and Scientific Communication, Oct. 2017

“Study Abroad as a Viable Location for Teaching Digital Professional Writing” (part of the "Engaging the Global: Challenges and Practices of the Digital in Transnational Writing" workshop) at the Conference on College Composition and Communication, March 2017

“PTW Threshold Concepts as Relationship-Building Advocacy for PTW Programs: A Case Study” at the Conference for The Council for Programs in Technical and Scientific Communication, Oct. 2016 (paper accepted; conference canceled due to hurricane)

"Values in a Professional and Technical Writing Minor: Use-Value Above and Beyond Service" at the Association of Teachers of Technical Writing Conference, March 2015

"Designing Multiliteracies: How Four Professional Graphic Designers Make Decisions" at the Conference on College Composition and Communication, March 2015

“Playing the Hand You Are Dealt: Revising and Re-shaping a Pre-Existing Professional Writing Minor” at the Conference for The Council for Programs in Technical and Scientific Communication, Sept. 2014

"The Mechanization of Arrangement: Repositioning a Classical Rhetorical Canon for Contemporary Composing Situations" at the Computers & Writing Conference, May 2013

"Sharing, Commenting, and Collaborating through Google Docs" at the 6th Annual Northeast Ohio Writing Centers Association Conference, October 2012

"Composers' Decisions in One Creative Process at an In-House Marketing Firm" at the Conference on College Composition and Communication, March 2012

"Designing Visual Rhetoric: Articulating Argument through Document Design" at the Writing Research Across Borders II Conference, February 2011

"Crafting Identity: Ethos in 140 Characters" at the Computers and Writing Conference, May 2010

Kudos

presented

Megan Litster, Biology; Kristin Koepke, CATL; Lindsay Steiner, English; and Nicole Gullekson and Christa Kiersch, both Management; presented "Transforming Forced Virtual Learning into Opportunities to Develop Virtual Teamwork Competencies in Management Students" at Western Academy of Management on April 22 online.

Submitted on: April 23, 2021

 

published

Lindsay Steiner, English, authored the chapter "Teaching Content Strategy to Undergraduate Students with Real Clients" in Content Strategy in Technical Communication published on Nov. 1, 2019 by ATTW Book Series in Technical and Professional Communication, Routledge.

Submitted on: Nov. 14, 2019

 

presented

Christopher McCracken, Marie Moeller and Lindsay Steiner, all English, presented "Designing, Implementing, and Troubleshooting Interdisciplinary Professional and Technical Writing Courses " at Council for Programs in Technical and Scientific Communication Conference on Oct. 11, 2019 in West Chester, PA.

Submitted on: Oct. 14, 2019

 

presented

Lindsay Steiner, English, presented "Accountability Strategies in Higher Education Web Content: The University of Wisconsin System’s 2020FWD Strategic Framework, Accountability Dashboard, and the Wisconsin Idea" at Association of Teachers of Technical Writing on Mar. 13, 2019 in Pittsburgh, PA.

Submitted on: Mar. 21, 2019

 

presented

Presenters at Council for Programs in Technical and Scientific Communication on Oct. 11, 2018 in Minneapolis, MN were:
  • Chris McCracken, English — "An Update on Certificate Programs in Professional & Technical Writing"
  • Lindsay Steiner, English — "Building a Professional & Technical Writing Certificate under Lean Conditions"
  • Marie Moeller, English — "Multiple Perspectives on a Professional & Technical Writing Certificate Program"

Submitted on: Oct. 11, 2018