Profile for Maren Walz

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Maren Walz

Chief Communications Officer
University Advancement
University of Wisconsin-La Crosse

Specialty area(s)

Strategic management of the university-wide integrated marketing and communications program, including planning, creative development, implementation and assessment of marketing and communications efforts.

Brief biography

2015 Academic Staff Excellence Award recipient

Campus service: Academic Staff Council, Joint Planning and Budget, Strategic Planning steering committee, Inclusive Excellence strategic planning committee, Information Security committee

Community service: Church council president (previously vice president), parent school volunteer, webmaster for numerous non-profits

Hobbies and pastimes: learning new crafts, arts and musical instruments (current interests are crochet, french horn and ukulele), reading (current focus on dystopian and sci-fi), played and coached rugby for 11 years following high school.


Purdue University 2022

Master of Science in Strategic Communication; Strategic Communication Leadership Concentration

University of Wisconsin-Parkside 2003

BA: Education, Psychology, Sociology; Activities: Women's Rugby

Luther College 1995-1998

Field of study: Special Education; Activities: Women's Rugby, Choir

Minnetonka Public Schools 1994

I am proud to be the product of a public education.


Professional history

Web Coordinator: UW-La Crosse
Technical Writer: GEA Farm Technologies, Research and Development, (Galesville, WI)
Instructional Designer/Web Communications Editor: Ashley Furniture Industries, Retail Learning Services, (Arcadia, WI)
Market Research Coordinator: Teenage Research Unlimited, Qualitative Research (Northbrook, IL)

Research and publishing

Presented "The Values Hack - Values Words and the Hack You Never Knew You Needed" at HighEdWeb 2021, nation-wide virtual conference

Presented "All the nuggets IRL" at HighEdWeb 2017, Hartford

Presented "How I get my geek on in a cost cutting atmosphere" at HighEdWeb 2015, Milwaukee



Maren Walz, University Marketing & Communications, presented "The Values Hack - Values Words and the Hack You Never Knew You Needed" at HighEdWeb 2021 on Oct. 5 online.

Submitted on: Oct. 6, 2021



Brenda Leahy, Michele Nauman and Kalia Vang, all Academic Advising Center & Career Services; Ana Mendoza and Corey Sjoquist, both Admissions; Kaylie Connaughty, Heather Dutcher, Britney Heineman, Jake Speer and Maren Walz, all Advancement; Michael Abler and Renee Redman, both Biology; Zac Knutson, Budget Office; Dawn Hays, Campus Child Center; Mark Sandheinrich, College of Science & Health; Ashley Jochimsen, Counseling & Testing; Ryan Friesen, English; Samuel Schmidt, Exercise & Sport Science; Meredith Thomsen, Extended Learning; Ka Lia Smith, Financial Aid; John Kelly, Geography & Earth Science; James Longhurst, History; Natalie Solverson, Institutional Research, Assessment & Planning; Christine Manno, Management; Suzanne Anglehart, Microbiology; Anthony Chergosky, Regina Goodnow and Sean Hurtubise, all Political Science & Public Administration; Sandra Grunwald and Betsy Morgan, both Provost's Office; Nathan Barnhart and Jeff Keenan, both Rec Sports; Vitaliano Figueroa, Student Affairs; Kara Ostlund, Student Life; and Kyle Burke, University Centers; served Verification Tent Staffing during Move In Week. THANK YOU to the many staff and faculty who greeted students and their families at the Verification Tent during Residence Life Move In Week. These welcoming faces helped ensure those who are vaccinated are recorded as such and those who are not vaccinated had completed a negative COVID test prior to move in. We could not have completed this large task without their assistance. They have helped keep our community healthy and contributed to the campus-wide endeavor of welcoming students back to campus.

Submitted on: Sept. 13, 2021



Courtney Warax, New Student & Family Programs; Lisa Klein, Community Engagement; Scott Brown, Facilities Planning & Management; Chelsea Wyman, Murphy Library; Justin Davis, Music; Willem Vanroosenbeek, Pride Center; Nathan Barnhart, Rec Sports; Laurie Harmon, Recreation Management & Therapeutic Recreation; Jenni Brundage and Andie Coxey, both Residence Life; Jamie Henk, Student Association student; Kyle Burke, Magann Dykema, Drea Higgins, Michael Slevin and Corey Stilwell, all University Centers; Kaylie Connaughty and Maren Walz, both University Marketing & Communications; and Gabrielle Smartt, Wellness, Health Advocacy; served on the Eagle Fest Planning Committee. The planning committee was responsible for Eagle Fest, a festival full of music, entertainment, food, and fun. It was an exciting opportunity for all students, faculty, staff, family members and local community neighbors to come together and celebrate the beginning of the fall semester!

Submitted on: Sept. 13, 2021



Jacob Speer and Maren Walz, both iComm, presented "All the nuggets IRL" at HighEdWeb 2017 annual conference on Oct. 9, 2017 in Hartford, CT. Speer and Walz shared their top takeaways from past professional development opportunities at HighEdWeb and how they implemented them at UWL.

Submitted on: Oct. 9, 2017



Maren Walz, iComm, presented "How I get my geek on in a cost-cutting atmosphere" at HighEdWeb 2015 on Oct. 5, 2015 in Milwaukee. This conference was partially funded with the Academic Excellence Award professional development grant money.

Submitted on: Oct. 6, 2015