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Samuel Schmidt

Pronouns: He/Him/His
Assistant Professor
Exercise & Sport Science
University of Wisconsin-La Crosse

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Samuel Schmidt Pronouns: He/Him/His

Assistant Professor

Exercise & Sport Science

Specialty area(s)

Athlete Activism

Sport and Social Movements

Esport

Current courses at UWL

ESS 445 - Planning Facilities for Physical Activity & Sport

ESS 447 - Administration in Fitness & Sport

ESS 448 - Promotion and Development of Fitness and Sport Programs

 

Education

Ph.D.   University of Louisville                                    2018

M.S.     University of Louisville                                   2014

B.S.      University of Wisconsin-La Crosse               2013   

Career

Teaching history

2018-2020: Assistant Professor of Sport Management at Wilkes University, Wilkes-Barre, PA

2015-2018: Instructor of Sport Administration at the University of Louisville, Louisville, KY

Professional history

La Crosse Loggers, La Crosse YMCA, Louisville Athletic Department, Bellarmine Athletic Department, P.G.A. of America, Churchill Downs and the Kentucky Derby, IRONMAN of Louisville, and as Head Esport Coach (Hearthstone) with Misericordia University. 

Research and publishing

Schmidt, S. H., Frederick, E. L., Kennedy, H., & Pegoraro, A. (2024). An examination of MLB, NBA, NFL, NHL, and WNBA social media statements in response to George Floyd’s death. Submitted to Journal of Sports Media, 18(1), 153-181.  

Frederick, E. L., Schmidt, S. H., & Pegoraro, A. (2023). The beginning of a reckoning: An application of situational crisis communication theory and image repair to the NWSL. Communication & Sport, 0(0), 1-26.  

Schmidt, S. H., Frederick, E. L., & Hancock, M. G. (2021). Credible and salient: Examining frame resonance through Athlete Ally. Sport in Society, 1-17. https://doi.org/10.1080/ 
17430437.2021.1994949 

Frederick, E. L., Schmidt, S. H., & Pegoraro, A. G. (2020). I am not going to the F****** White House: A Twitter examination of Megan Rapinoe and Donald Trump. Communication & Sport

Schmidt, S. H., Hancock, M. G., Frederick, E. L., Hums, M. A., & Alagaraja, M.  (2020). Examining Athlete Ally through resource mobilization theory. Journal of Sport & Social Issues, 44(3), 214-243.

Schmidt, S. H., Frederick, E. L., Pegoraro, A., & Spencer, T. C. (2019). An analysis of Kaepernick, Rapinoe, and the National Anthem protests. Communication & Sport, 7(5), 653-677.

Schmidt, S. H., Shreffler, M. B., Hambrick, M. E., & Gordon, B. S. (2018). An examination of activism effort and cause and purchase intent. Sport Marketing Quarterly, 27(1), 31-43.

Kudos

served

Brenda Leahy, Michele Nauman and Kalia Vang, all Academic Advising Center & Career Services; Ana Mendoza and Corey Sjoquist, both Admissions; Kaylie Connaughty, Heather Dutcher, Britney Heineman, Jake Speer and Maren Walz, all Advancement; Michael Abler and Renee Redman, both Biology; Zac Knutson, Budget Office; Dawn Hays, Campus Child Center; Mark Sandheinrich, College of Science & Health; Ashley Jochimsen, Counseling & Testing; Ryan Friesen, English; Samuel Schmidt, Exercise & Sport Science; Meredith Thomsen, Extended Learning; Ka Lia Smith, Financial Aid; John Kelly, Geography & Earth Science; James Longhurst, History; Natalie Solverson, Institutional Research, Assessment & Planning; Christine Manno, Management; Suzanne Anglehart, Microbiology; Anthony Chergosky, Regina Goodnow and Sean Hurtubise, all Political Science & Public Administration; Sandra Grunwald and Betsy Morgan, both Provost's Office; Nathan Barnhart and Jeff Keenan, both Rec Sports; Vitaliano Figueroa, Student Affairs; Kara Ostlund, Student Life; and Kyle Burke, University Centers; served Verification Tent Staffing during Move In Week. THANK YOU to the many staff and faculty who greeted students and their families at the Verification Tent during Residence Life Move In Week. These welcoming faces helped ensure those who are vaccinated are recorded as such and those who are not vaccinated had completed a negative COVID test prior to move in. We could not have completed this large task without their assistance. They have helped keep our community healthy and contributed to the campus-wide endeavor of welcoming students back to campus.

Submitted on: Sept. 13, 2021