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Profile for Terrance Gabel

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Terrance Gabel

Pronouns: He/Him/His
Associate Teaching Professor
University of Wisconsin-La Crosse

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Specialty area(s)

Consumer Culture Theory

Services Marketing

Death and Consumption

Lobbying from a Marketing Perspective

Brief biography

I am originally from the southeastern Iowa town of Keokuk and was a first-generation college student. I have lived in Houston, TX, Memphis, TN, Northridge (Los Angeles County), CA, Fort Smith, AR, and Guadalajara, Jalisco (Mexico); the latter being where I met my wife. "Fun facts" include working three summers in a cemetery--mowing lots of grass and digging graves by hand/spade--and winning two arm wrestling championships while at the University of Iowa; Intramural (middleweight) and Riverfest (open weight). I am also fairly severely colorblind. 

Current courses at UWL

MKT 309 - Principles of Marketing

MKT 444 - Sports Marketing


BBA (Marketing) - University of Iowa 

MS (Marketing) - Texas A&M University

Ph.D. (Marketing, with minor in the Sociology of Deviance) - University of Memphis 



Teaching history

Recipient of three student-awarded teaching awards at three very differently missioned institutions in two culturally dissimilar countries; the Universidad Autonoma de Guadalajara (Mexico), California State University - Northridge, and Truman State University.  

Professional history

Over 10 years of professional work experience in adaptive B2B sales, mid-level (large) bank product management, executive-level social services and heavy industrial international trade services marketing management, freelance marketing and consulting services, and E-commerce sales and brokerage.

Research and publishing

Noted scholar in the areas of death and consumption, symbolic interactionism, and lobbying (from a marketing perspective). Over 150 total publications and presentations; including more than 40 original works of Consumer Culture Theory poetry.  More prominent works are listed below. 

Gabel, Terrance G. (2016), “Cheating Death via Social Self Immortalization: The Potential of
Consumption-Laden Online Memorialization to Extend and Link Selves Beyond (Physical)
Death,” in Death in a Consumer Culture, ed. Susan Dobscha, Routledge: London, 137-154.

Gabel, Terrance G. (chapter editor) (2016), “Poetically Considering Death and Its Consumption,” in Death in a Consumer Culture, ed. Susan Dobscha, Routledge: London, 292-315.

Gabel, Terrance G. and Clifford D. Scott (2011), “Toward a Public Policy and Marketing Understanding of Lobbying and its Role in the Development of Public Policy in the United States,” Journal of Public Policy & Marketing, 30 (1), 89-95.

Gabel, Terrance G. and Clifford D. Scott (2009), “An Unsettled Matter of Life and Death: A Marketing and Public Policy Commentary on Life Insurance Settlement,” Journal of Public Policy & Marketing, 28 (2), 162-174.

Cornwell, T. Bettina and Terrance G. Gabel (1996), "Out of Sight, Out of Mind: An Exploratory
Examination of Institutionalization and Consumption," Journal of Public Policy & Marketing, 15
(2), 278-295.

Gabel, Terrance G., Phylis Mansfield, and Kevin W. Westbrook (1996), "The Disposal of Consumers: An Exploratory Analysis of Death-Related Consumption," in Advances in Consumer Research, vol. 23, eds. Kim P. Corfman and John G. Lynch, Jr., Provo, UT: Association for Consumer Research, 361-367.

Leigh, James H. and Terrance G. Gabel (1992), "Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy," Journal of Consumer Marketing, 9 (Winter), 27-38.