Profile for Tu Tu
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Tu Tu
Assistant Professor
Marketing
University of Wisconsin-La Crosse
Tu Tu
Assistant Professor
Marketing
Specialty area(s)
Consumer behavior, interaction with digital technologies, branding, CSR
Current courses at UWL
MKT 341 International Marketing
MKT 362 Consumer Behavior
Education
Ph.D., Marketing, Iowa State University, Ames, IA
M.S., Digital Marketing and Communication, Rennes Business School, Rennes, France
B.A., E-commerce, Shanghai Lixin University of Accounting and Finance, Shanghai, China
Career
Teaching history
MKT 309 Principles of Marketing
MKT 360 Social Media Marketing
MKT 445 International Marketing Strategies (London Study Abroad)