Profile for Xinge Li

Xinge Li

Assistant Professor

Marketing

Specialty area(s)

Consumer Behavior

Current courses at UWL

MKT 365 Integrated Marketing Communications

MKT 367 Market Research

Education

PhD, Marketing, Drexel University, 2026

MA, Consumer and Advertising Psychology, Korea University, 2020

BA, Psychology, Korea University, 2017

Career

Research and publishing

Chowdhury, Fairuz*, Xinge Li*, and Chen Wang (2026), “Scarcity, Status, and Social Distance: How Macro Influencers Gain Persuasive Advantage at the Bottom of the Pyramid,” Psychology & Marketing. https://doi.org/10.1002/mar.70246

Hong, Yoonsuh*, Xinge Li*, and Yongjun Sung (2025), “How Anthropomorphism Impacts Users’ Self-Disclosure and Evaluation of Empathetic Conversational Agents,” Interacting with Computers, 38 (5), 721-30. https://doi.org/10.1093/iwc/iwaf042

Li, Xinge and Yongjun Sung (2021), “Anthropomorphism Brings Us Closer: The Mediating Role of Psychological Distance in User–AI Assistant Interactions,” Computers in Human Behavior, 118, 106680. https://doi.org/10.1016/j.chb.2021.106680

Hong, Yoonsuh*, Xinge Li*, and Yongjun Sung (2020), “The Effect of Social Exclusion on Consumer Preference for Metaphorically Warm Products,” The Korean Journal of Consumer and Advertising Psychology, 21 (4), 559-81. https://doi.org/10.21074/kjlcap.2020.21.4.559

Yeom, Hangear, Minha Cho, Ahyeon Kim, Xinge Li, Youngju Jung, Ukjin Lee, Jungyong Ahn, and Youngshin Sung (2018), “Consumer and Advertising Psychology Studies in Korea: Sufficiency vs Deficiency,” The Korean Journal of Consumer and Advertising Psychology, 19 (2), 235-57. https://doi.org/10.21074/kjlcap.2018.19.2.235