Business Analytics program

Undergrad major Undergrad minor

Make an impact in today’s data-driven business world.

Companies today are increasingly relying on employees who can convert data into actionable insights to help businesses remain competitive. In UWL's Business Analytics program, you'll learn skills in business analytics, technology and information systems needed to apply the results for business decision making.

Business Analytics is a growing field of study that can lead to a variety of career paths and opportunities within a vast range of businesses and organizations. The Bureau of Labor Statistics projects the analytics field to grow 23 % from 2016-2026, much faster than the average for all occupations because of the increased use of data and market research across all industries.

Jobs in business analytics

According to the U.S. Bureau of Labor Statistics, business analytics is one of the fastest-growing employment categories. Job titles and salaries of business analytics professionals vary considerably and are usually dependent on work setting and experience. 


  • Business analyst
  • Market research analyst
  • Data analyst
  • Data scientist
  • Finance specialist
  • Business intelligence specialist
  • Operations analyst
  • Survey researcher
  • Management analyst

What distinguishes UWL's Business Analytics program?

AACSB accredited school

The Business Analytics program is housed in the College of Business Administration, which is accredited by AACSB, placing it in the top 5% of business programs in the world today.

Practice with analytics tools used by professionals

Students learn a variety of business analytics skills that are rapidly-growing in demand. They gain hands-on experience with leading analytics applications: Tableau, R, SQL and Excel. They also apply data analytics through the use of a leading enterprise system, Salesforce.

Internship opportunities

Students are encouraged to participate in internship opportunities. While gaining hands-on experience, students network with professionals in the field, which can lead to employment opportunities post-graduation.

High career placement with Fortune 500 Companies

Many graduates are now employed at some of America's largest and most successful companies including Target, IBM, Northwestern Mutual, Verizon, General Electric, Best Buy and more.

Built to enhance a variety of majors

The business analytics minor is designed to complement a variety of major programs by giving students practice with emerging business analytics technology and information systems approaches. Examples of programs that will benefit from the minor include: marketing, management, finance, economics, information systems, accounting, math and statistics and others.

Sample courses

IS 220 Information Systems for Business Management This course provides the basic level of management information systems literacy. The course will introduce the building blocks of information systems, the various organizational aspects of utilizing information systems, and the role of information systems in the digital economy. Students will gain familiarity with spreadsheet and database applications that provide useful information to business functional areas. Prerequisite: sophomore standing. Offered Fall, Spring, Summer.

IS 320 Enterprise Systems for Decision Making and Data Analytics This course provides an introduction to enterprise systems and their impact on organizations. An enterprise system application is utilized to illustrate the concepts, fundamentals and integration of enterprise-wide applications and processes. Enterprise system data analytics applications are applied to analyze business results and support business decision making. Prerequisite: admission to business or information systems major/minor or business analytics major/minor. Offered Fall, Spring.

IS 360 Management of Business Analytics The course addresses the remarkable impact that analytics is having on business. This course provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. The course will examine issues that both information systems managers and non-information systems managers face in managing and performing business data analytics within an organization. Students will apply business analytics approaches to support business decision making and problem-solving efforts and learn how to effectively use and interpret analytic models and results for business decisions. The course covers managerial statistical tools in descriptive analytics and predictive analytics. Prerequisite: admission to business or information systems minor or business analytics minor; junior standing. Offered Fall, Spring.

ECO 307 Introduction to Econometrics This course is an introduction to regression analysis and its application to economic and business research. Topics include using secondary data sources, simple and multiple regression, and interpretation and communication of results. The course develops various empirical techniques and culminates with a final research paper. Prerequisite: STAT 145 or STAT 245; ENG 110 or ENG 112. Offered Fall, Spring.