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Digital Marketing

Advance your career with a Digital Marketing certificate

Grad certificate

Enhance your expertise and lead with confidence in today’s fast-paced digital marketing landscape.

The Universities of Wisconsin-La Crosse offers two fully online graduate certificates in Digital Marketing — designed for professionals who want to deepen their knowledge, boost their career prospects, and stay competitive without committing to a full master’s degree.

Whether you’re looking to strengthen your leadership skills or sharpen your analytical edge, these flexible, nine-credit programs help you gain valuable credentials while balancing work and life.

A program within Marketing

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Graduate Certificate

Digital Marketing Management

Gain skills and strategies to lead and empower your digital marketing team and drive organizational results. This program is for professionals looking to step into or advance in management marketing roles. Best of all, you can apply your reading and assignments directly into your current position. 

  • Effectively lead and manage cross-functional digital marketing projects
  • Design, execute, and manage digital media marketing plans
  • Create and manage a digital marketing campaign, including budget projections, schedule, and optimization
  • Practice legal and ethical principals in digital marketing

You have the opportunity to earn three microcredentials from the Digital Marketing Institute (DMI) while earning this certificate: Content Marketing, Digital Strategy, Management & Leadership.

Learn more about Digital Marketing Management

Graduate Certificate

Digital Marketing Analytics

Learn how to use the most current tools and technologies to analyze your customer data, improve marketing campaign performance, and gain skills to integrate digital marketing data into actionable intelligence. 

  • Collect, analyze, and leverage customer data & market research to inform digital marketing strategies
  • Build and optimize automation sequences to nurture the buyer journey
  • Integrate technology tools to collect & evaluate data and improve campaign performance
  • Interpret campaign data and metrics to measure success and guide strategic decisions

You have the opportunity to earn two additional credentials through partnership with the Digital Marketing Institute (DMI) and American Marketing Association (AMA): DMI Certified Digital Marketing Professional (CDMP) and AMA Professional Certified Marketer (PCM).

Learn more about Digital Marketing Analytics

Career outlook

What jobs are there?

Advertising, Promotions and Digital Marketing Manager positions are growing faster than the average for all occupations, according to the Bureau of Labor Statistics.

 What salary can I expect to make?

The median salary for Advertising, Promotions and Digital Marketing Managers in 2024 was $159,660 per year, according to the Bureau of Labor Statistics.

Why choose the UW Digital Marketing graduate certificates?

Designed for working professionals

100% online and asynchronous, so you can learn on your schedule — from nearly any device, anywhere.

Top-tier, accredited education

These certificates are offered through a partnership between UW-La Crosse, UW-Parkside, and Universities of Wisconsin Online Collaboratives. They are accredited by the Higher Learning Commission and meet the same rigorous standards as on-campus University of Wisconsin programs.

Engaged online learning experience

Enjoy personal attention from experienced faculty and collaborate with a network of peers—without stepping foot on campus.

One course at a time

Complete three courses over three semesters (nine credits total) to complete one certificate, making it manageable alongside a full-time job.

Featured courses

  • SEO and Digital Marketing Research
    DMK 700 | 3 credits
    This course covers state-of-the-art tools and techniques for search engine optimization (SEO) including search engine algorithms, keyword research, on-page/technical SEO, schema, off-page/link-building, local SEO, voice search, domain authority, key performance indicators (KPIs), dashboards, position tracking, content-channel matrix, user experience (UX), third-party SEO tools, SEO ethics/best practices, SEO vs. pay per click (PPC), and SEO trends. Prerequisite: admission to graduate Digital Marketing Program. Offered Fall, Spring, Summer.
  • Digital Marketing Management
    DMK 740 | 3 credits
    This course explores digital marketing management and focuses on building and leading diverse project teams with internal and external stakeholders. Students develop and use project management skills and applications; effectively manage financial and human resources; and evaluate, optimize, and report on digital marketing plan performance to achieve organizational objectives. Prerequisite: admission to graduate Digital Marketing Program. Offered Fall, Spring, Summer.
  • Legal and Ethical Considerations in Digital Marketing
    DMK 730 | 3 credits
    This course explores the legal and ethical considerations in digital marketing. Topics include data collection, data sharing, security and privacy, intellectual property, copyrights, trademarks, licensing, non-disclosure agreements, contracting, obligations and liabilities, accessibility, international considerations, diversity, equity, inclusion, business ethics, and changing industry regulations. Prerequisite: admission to graduate Digital Marketing Program. Offered Fall, Spring, Summer.

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