Skip to main content

Accessibility menu

Skip to main content Skip to footer

Marketing

Email Call Visit Print

Marketing shapes decisions we make every day. Learn how your future can grow in this fast-evolving field at UWL.

Request info Declare a program Apply today

Declare a program

Interested in one of our majors, minors or certificates? Fill out the declaration form to declare a major or minor.

Undergraduate program

Marketing

Undergrad major

Marketing shapes decisions we make every day. Social media and AI are driving the demand for skilled marketers. Find your future in marketing at UWL.

Catalogfor Marketing
Quick glancefor Marketing

Featured courses

  • Principles of Marketing
    MKT 309 | 3 credits
    An introduction to the study of marketing in business and other organizations. Topics include: the marketing environment, marketing strategies and decision-making, marketing ethics and the international dimension of marketing strategy. Prerequisite: ECO 110; business minor or a major with a business concentration and junior standing, or admission to business. Offered Fall, Winter, Spring, Summer.
  • International Marketing
    MKT 341 | 3 credits
    The course is an in-depth study of marketing activities and processes across national borders. Topics include macro-environmental factors and global market dynamics, marketing strategy and decision-making, international marketing opportunities, and entry-mode decisions. Prerequisite: MKT 309. Offered Fall, Spring.
  • Sustainability in Marketing
    MKT 351 | 3 credits
    The course addresses environmental, social and economic sustainability issues facing society and modern marketing professionals. Course discussion will include sustainable marketing strategies, consumer attitudes, and consumption. Prerequisite: MKT 309; admission to business. Offered Spring.
  • Consumer Behavior
    MKT 362 | 3 credits
    This course examines fundamental concepts related to consumer behavior. Topics include information processing, perception, attitudes, sentiments and feelings, learning, persuasion, motivation, decision-making, social/cultural influences, and managerial implications. Prerequisite: MKT 309; admission to business or exercise science sport management. Offered Fall, Spring.
  • Integrated Marketing Communications
    MKT 365 | 3 credits
    This course introduces the various forms and tools of marketing promotion. It includes an analysis of promotional activities in the development of an integrated marketing communications plan. It also develops student understanding of the role of promotion and the integrated nature of marketing planning. This course details the nature and process of developing integrated marketing campaigns as a part of the promotional mix. Students examine integrated marketing research, media planning, budgeting, creative activities, and ethical considerations. Prerequisite: MKT 309; admission to business or exercise science sport management. Offered Fall, Spring.
  • Market Research
    MKT 367 | 3 credits
    This course examines the research techniques commonly used to examine buyer behavior, including secondary data, surveys, and focus groups. Topics also include an analysis of research design methods, and the application of research to marketing decision making. Prerequisite: MKT 309; ECO 230; admission to business. Offered Fall, Spring.
  • Professional Selling
    MKT 370 | 3 credits
    This course examines the role of business to business personal selling in the marketing mix and addresses personal selling activities and techniques. Topics covered include communication and persuasion, prospecting, needs identification, overcoming objections, presentations, closing methods, time and territory management, social, ethical, and legal issues. Prerequisite: MKT 309; upper division CBA course requirement or admission to exercise sport science - sport management. Offered Fall, Spring.
  • Business Marketing and Distribution
    MKT 386 | 3 credits
    Business-to-business marketing issues are explored, including distinctive characteristics of the business market, ways in which organizations make buying decisions, requirements for marketing strategy success, with an emphasis on distribution/supply chain in business marketing. Prerequisite: MKT 309; upper division CBA course requirement. Offered Fall.
  • Sports and Recreation Marketing
    MKT 444 | 3 credits
    A comprehensive study of the planning, organization and implementation of marketing plans for all segments of the sports and recreation industry. Topics covered include: assessing market potential, defining the customer, location analysis, pricing, promotion, facilities and services management. Other issues addressed include the impact of new technology, cultural changes and other uncontrollable factors on sports marketing. Prerequisite: MKT 309; admission to business or exercise sport science - sport management. Offered Fall.
  • International Marketing Strategies
    MKT 445 | 3 credits
    This course is a study of policy and strategy formulation in the context of international marketing. Emphasis is placed on both the theory and application of international marketing decision processes. Prerequisite: MKT 309; CBA major or business administration minor. Offered Occasionally.
  • Digital Marketing and Analytics
    MKT 465 | 3 credits
    This course offers a hands-on, application-based approach to the use of digital channels as marketing tools. The course explores how marketers use digital media, such as websites, blogs, social media platforms, and email for marketing communication purposes. Topics covered include search engine optimization, website design, content strategy, social media marketing, campaign management and evaluation, advertising, and digital marketing metrics and analysis. Prerequisite: MKT 309; MKT 365 or concurrent enrollment; upper division CBA course requirement. Offered Fall.
  • Marketing Management
    MKT 479 | 3 credits
    This course covers the analysis, planning, implementation, and control of marketing programs designed to bring about desired exchanges with target markets within organizational objectives. This course is intended to be taken in the final semester. Prerequisite: MKT 362, MKT 367; marketing major; senior standing. Offered Fall, Spring.
View all courses
Portrait of Ryder Smith

HIRED!

Ryder Smith

Quintessa | Social Media Specialist

UWL has given me many opportunities to advance my creative and business professional abilities. Being a 4-year member of the track and field team has helped me develop the interpersonal skills that I will carry with me throughout my career.

Portrait of Reagan Larson

HIRED!

Reagan Larson

Keyence | Technical Sales Engineer

My time at UWL prepared me for my role at Keyence through coursework, AMA leadership, and sales team experience. These helped me build strong communication, teamwork, and problem-solving skills, while sales competitions strengthened my confidence and ability to think on my feet.

Portrait of Kathryn Lett

HIRED!

Kathryn Lett

M3 Insurance | Client Specialist

My time at University of Wisconsin–La Crosse has prepared me for my first destination by giving me hands-on experience through internships, campus involvement, and my role as a CBA Ambassador. These opportunities helped me build a strong network and develop the professional skills and confidence I need to succeed in my career.

Portrait of Olivia Steingraber

Hear from an alum

Olivia Steingraber

Although every day is a learning experience when owning a business, I feel confident that my education has set a strong foundation for me. The Marketing Department has presented several opportunities: sales competitions, networking events and hands-on advising from my professors. It has been a perfect place for me at UWL.

Portrait of Maddie Dake

HIRED!

Maddie Dake

Kohls | Assistant Buyer Trainee

UWL has offered many clubs and experiences outside of the classroom that have allowed me to expand my network and build a diverse resume.