Profile for Lisa Klein

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Specialty area(s)

I am a one-stop shop point of contact to help community members and the university connect. 

Brief biography

After a successful 20-year career in journalism, Lisa has returned to her alma mater in a new role at UWL dedicated to building partnerships with the community. Lisa started her career at WKBT-TV News 8 in downtown La Crosse in December of 1997. She was the first news producer for the station’s new 5 p.m. newscast. Lisa went on to serve the station in many different roles including co-anchor for "News 8 at Five" and "News 8 at Six." She also started the station's award-winning "Assignment: Education" series, as well as its award-winning franchise "News 8 Investigates."


University of Wisconsin-La Crosse, La Crosse, WI

Bachelor of Arts-Mass Communications

Professional history

WKBT-TV News 8, La Crosse, WI (1997-2004)

Television News Producer/Reporter/Anchor 

Winona State University, Winona, MN (2004-2005)

Director of Public Information

WKBT-TV News 8, La Crosse, WI (2005-2019)

Television News Anchor/Education Reporter/Investigative Reporter