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Information Systems

Business Analytics

Business Analytics: The management, analysis, and utilization of data to shape and create business decisions. Business Analytics: The management, analysis, and utilization of data to shape and create business decisions.
Business Analytics: Business analytics is consistently identified as a top priority as businesses seek out new areas of competitive advantage and ways to succeed in the modern technological age. Business Analytics: Business analytics is consistently identified as a top priority as businesses seek out new areas of competitive advantage and ways to succeed in the modern technological age.
Apply to the BA Minor. This minor program will increase the marketability of students in their respective career tracks. Apply to the BA Minor. This minor program will increase the marketability of students in their respective career tracks.

At UW-L we have both a major and minor in Business Analytics

See the BA Major Overview

View the BA Planning Guide

Add the Business Analytics Major or Minor!

Business Analytics (BA) involves the collecting, storing, and analyzing of data to shape and make business decisions.  The BA programs feature a multi-disciplinary curriculum that focuses on developing new insights and understanding of business performance based on data and statistical methods. The proposed program will help students develop strong analytical skills and technological expertise in business analytics. The undergraduate business analytics major will prepare students to succeed in a data-driven world, providing exposure to software platforms and techniques used to store, transform, manipulate, analyze and interpret small and large sets of data.

Careers in business analytics are in demand! Our programs aim to teach students the skills needed to be successful for their career in analytics. BA is a growing field of study that can lead to a variety of career paths and opportunities within a range of businesses and organizations.  Operational research analysts, market research analysts and management analysts are positions in high demand, and often offer salaries far above the national median.

Interested in the minor? Check out the Academics page.

Application

Admission

Minimum requirements for admission include:
 
  • Have a declared major
  • Complete IS 220 Information Systems for Business Management (3 cr.) with a grade of "C" or better.
  • Earn a minimum 2.50 cumulative GPA.

Applicants will be notified via email with the application decision within one week from the submission date.  Admissions are subject to an annual space limitation set by the IS department. If the number of qualified applications exceeds the annual space limitation, College of Business Administration majors must account for at least 80 percent of admitted applicants. 

Note: IS Majors and Minors can still apply for the BA Minor.

 

Curriculum

Our rigorous curriculum will teach you a number of skills of which you will be able to transfer to your future work environment. These skill sets include communication skills, managerial skills, analytical skills, decision-making skills, and critical thinking skills.

Check out the BA Major Advising Sheet to help you plan your future semesters.

Curriculum

IS 220 Information Systems for Business Management
IS 300 Data Management for Business Problem Solving and Decision Making
IS 320 Enterprise Systems for Decision Making and Data Analytics
IS 360 Management of Business Analytics

Select six credits of the following:

ACC 327 Accounting Information Systems
ECO 307 Introduction to Econometrics, Forecasting, and Time Series
FIN 437 Financial Modeling
IS 321 Survey of Information Technology in Healthcare
IS 340 Information Security Management, Ethical Issues and Compliance
MKT 465 Digital Marketing and Analytics
MKT 467 Marketing Analytics
STAT 405 Statistical Methods
STAT 443 Categorical Data Analysis
STAT 445 Correlation and Regression Analysis
STAT 446 Analysis of Variance and Design of Experiments
STAT 448 Operations Research

Occupational Outlook

Analytics is a growing career field, and studying business analytics can make you a more hirable job candidate. According to the U.S. Bureau of Labor Statistics, the employment of management analysts (including business analysts) is expected to grow 14% from 2018 to 2028, which is faster than average when compared to other occupations.

Not only is the career field growing, but the occupation also pays well. According to Glassdoor, the average yearly salary of a business analyst is $70,170.