Mission, vision & goals


The Menard Family Midwest Initiative for Economic Engagement and Research engages students, faculty, and the community in economics through experimental research and enriching, interactive experiences to discover answers to our social, economic, political, and legal challenges.


The Initiative will integrate economic theory and practice to conduct state-of-the-art experiments and produce educational resources to contribute to a prosperous and civil society in Wisconsin and beyond.


  • Pursue fundamental, scientific truth
  • Produce informed solutions
  • Attract and engage student interest
  • Support campus-wide events and activities
  • Engage community businesses and organizations

Primary Research Areas

  • Regulation
  • Tax and Budget Policy
  • Economic Opportunity
  • Sports Economics
  • Education
  • Political Economy
  • Behavioral Economics

“We must make the building of a free society once more an intellectual adventure, a deed of courage.” – F.A. Hayek