Research capabilities
A page within Tourism Research Institute
The UWL Tourism Research Institute is a resource for a variety of research areas. Faculty within the Institute actively engage in research which includes the following topics:
- Needs assessments
- Survey research (including survey development)
- Resident and visitor studies
- Resident perceptions of tourism
- Visitor perceptions, motivation, attitude, behavior and intentions
- Marketing studies
- Market segmentation and target market studies
- Big data analytics
- Marketing models
- Economic impact studies
- Sustainable tourism
- Place attachment
- Social media use and implications
- Outdoor recreation and nature-based tourism
Each project is customized to meet the needs of the partnering organization. Additional opportunities may be available to meet partner needs.