Research capabilities
A page within Tourism Research Institute
Welcome to the UWL Tourism Research Institute
Sunset over Green Bay
Our institute serves as a dynamic hub for research across various domains. Led by dedicated faculty members, and facilitating undergraduate and graduate student research, we delve into an array of topics tailored to address the evolving landscape of tourism. Here's a glimpse into our qualitative and quantitative research capabilities:
Community Input
- Sustainable Tourism Planning: Promoting triple bottom line and responsible tourism practices.
- Outdoor Recreation: Studying outdoor recreation activities and their impact on tourism.
- Interviews & Focus Groups: Actively listening to residents and key stakeholders to understand perceptions and impacts of tourism.
- Indigenous Collaborations: Research foregrounding Indigenous worldviews, epistemologies, and methodologies.
- Impact Studies: Assessing the political, social, economic, and environmental ramifications of tourism initiatives and assets.
- Place Attachment & Place Making: Exploring the emotional and embodied connections individuals have with specific locations.
- Survey Research: Crafting comprehensive surveys and analyzing data to gain valuable insights.
- Needs Assessments: Identifying and addressing the specific needs within the tourism industry.
- Resident & Visitor Studies: Understanding the perspectives and experiences of both residents and visitors.
- Perception Studies: Exploring resident and visitor perceptions towards tourism and recreation.
- Marketing & Market Segmentation Studies: Investigating effective marketing strategies and target demographics within the tourism sector.
At the UWL Tourism Research Institute, each project is meticulously customized to meet the unique requirements of our partners. We are committed to providing tailored solutions and exploring new opportunities to address the diverse needs of our collaborators.
Join us in shaping the future of tourism through research excellence.
