Tourism Research Institute

Expand page menu
Skip to page menu

The UWL Tourism Research Institute is a resource for a variety of research areas.  Faculty within the Institute actively engage in research which includes the following topics:

  • Needs assessments
  • Survey research (including survey development)
  • Resident and visitor studies
    • Resident perceptions of tourism
    • Visitor perceptions, motivation, attitude, behavior and intentions
  • Marketing studies
    • Market segmentation and target market studies
    • Big data analytics
    • Marketing models
  • Economic impact studies
  • Sustainable tourism
  • Place attachment
  • Social media use and implications
  • Outdoor recreation and nature-based tourism 

Each project is customized to meet the needs of the partnering organization.  Additional opportunities may be available to meet partner needs.