Tourism Research Institute

Mission

The mission of the Tourism Research Institute at the University of Wisconsin-La Crosse is to conduct and facilitate tourism and recreation related research activities.

Vision

  1. Operate as a resource for organizations looking to conducted travel, tourism and recreation related research.
  2. Provide faculty a resource hub for collaboration and partnership building through conducting tourism-related research.
  3. Provide opportunities for undergraduate and graduate students to engage in tourism-related research activities. 
  4. Develop and run a webpage hosted on the Recreation Management & Therapeutic Recreation (RMTR) website offering organizations a means to contact the Institute, list potential research topics, and access to a database of past Institute research reports.  

In the News

La Crosse Museum Feasibility Study

TRI & the UWL Recreation Management Program's Tourism Emphasis

  • Institute Director Dr. Dan Plunkett talked about the state of tourism in Wisconsin and where the Institute is at after it's first year of existence. His comments were made in A lifelong vacation, featuring two Tourism Emphasis students attending their first Wisconsin Governors Conference on Tourism.

Tourism Emphasis student, Ross Ramsey, outside the La Crosse County Convention & Visitors bureau.

Pictured: Tourism Emphasis student, Ross Ramsey, outside the La Crosse County Convention & Visitors bureau.