Tourism Research Institute

Mission

The mission of the Tourism Research Institute at the University of Wisconsin-La Crosse is to conduct and facilitate tourism and recreation related research activities.

Vision

  1. Operate as a resource for organizations looking to conducted travel, tourism and recreation related research.
  2. Provide faculty a resource hub for collaboration and partnership building through conducting tourism-related research.
  3. Provide opportunities for undergraduate and graduate students to engage in tourism-related research activities. 
  4. Develop and run a webpage hosted on the Recreation Management & Therapeutic Recreation (RMTR) website offering organizations a means to contact the Institute, list potential research topics, and access to a database of past Institute research reports.  

Current News

Institute Director Dr. Dan Plunkett recently talked about the state of tourism in Wisconsin and where the Institute is at after it's first year of existence. His comments were made in A lifelong vacation, featuring two Tourism Emphasis students attending their first Wisconsin Governors Conference on Tourism.

Tourism Emphasis student, Ross Ramsey, outside the La Crosse County Convention & Visitors bureau.

Pictured: Tourism Emphasis student, Ross Ramsey, outside the La Crosse County Convention & Visitors bureau.