Tourism Research Institute
Mission
The mission of the Tourism Research Institute at the University of Wisconsin-La Crosse is to conduct and facilitate tourism and recreation related research activities.
Vision
- Operate as a resource for organizations looking to conducted travel, tourism and recreation related research.
- Provide faculty a resource hub for collaboration and partnership building through conducting tourism-related research.
- Provide opportunities for undergraduate and graduate students to engage in tourism-related research activities.
- Develop and run a webpage hosted on the Recreation Management & Therapeutic Recreation (RMTR) website offering organizations a means to contact the Institute, list potential research topics, and access to a database of past Institute research reports.
In the News
La Crosse Museum Feasibility Study
- Recreation Management students help open meetings in La Crosse County for the public to weigh in on a possible new historic and cultural museum.
- Public invited to weigh in on potential La Crosse museum
- Community weighs in on location and theme for new historical La Crosse museum
TRI & the UWL Recreation Management Program's Tourism Emphasis
- Institute Director Dr. Dan Plunkett talked about the state of tourism in Wisconsin and where the Institute is at after it's first year of existence. His comments were made in A lifelong vacation, featuring two Tourism Emphasis students attending their first Wisconsin Governors Conference on Tourism.
Pictured: Tourism Emphasis student, Ross Ramsey, outside the La Crosse County Convention & Visitors bureau.