Tourism Research Institute

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The mission of the Tourism Research Institute at the University of Wisconsin-La Crosse is to conduct and facilitate tourism and recreation related research activities.


  1. Operate as a resource for organizations looking to conducted travel, tourism and recreation related research.
  2. Provide faculty a resource hub for collaboration and partnership building through conducting tourism-related research.
  3. Provide opportunities for undergraduate and graduate students to engage in tourism-related research activities. 
  4. Develop and run a webpage hosted on the Recreation Management & Therapeutic Recreation (RMTR) website offering organizations a means to contact the Institute, list potential research topics, and access to a database of past Institute research reports.