Tourism Research Institute
A page within Tourism Research Institute
student collecting data for research project
For questions about the Tourism Research Institute, please contact TRI Director Tanner C. Knorr, Ph.D., at tknorr@uwlax.edu.
What's New with TRI?
- TRI will continue a longitudinal study with Monroe County Agricultural Society to examine visitor sentiments at the 2026 Tomah Tractor Pull Event.
- TRI partners with Brice Prairie Conservation Association to conduct resident and visitor impact research on Lake Onalaska with UWL Spring 2026 undergraduate students in REC 360, Sustainable Tourism
Mission
The mission of the Tourism Research Institute at the University of Wisconsin-La Crosse is to conduct and facilitate tourism and recreation-related research activities.
Vision
- Operate as a resource for organizations looking to conduct travel, tourism and recreation related research.
- Provide faculty with a resource hub for collaboration and partnership building through conducting tourism-related research.
- Provide opportunities for undergraduate and graduate students to engage in tourism-related research activities.
- Develop and run a webpage hosted on the Recreation Management & Recreational Therapy (RMRT) website offering organizations a means to contact the Institute, list potential research topics, and access to a database of past Institute research reports.
Wisconsin Governors Conference on Tourism Exhibit Booth Photo