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College of Business Administration (CBA)

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Wittich Hall

Home of the College of Business Administration

 

Community Spotlight

CBA

"Marketing major Julia Davis wins Eagle Fest Wings of the Year art contest Discovering or rekindling passions during college can be a rewarding experience. For Julia Davis, reconnecting with her love for art led to her original work being selected as the winning piece for the UWL Eagle Fest Wings of the Year art competition."

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Faculty Spotlight

Economics

"Long-term UWL Instructor Mark Huesmann will serve out the remainder of former Judge Todd Bjerke's term as La Crosse County Circuit Court Judge."

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Alumni Spotlight

Marketing

"The remote work trend has not impacted the work world as much as scholars thought it might, explains Christa Kiersch, University of Wisconsin-La Crosse professor of Management."

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Student Spotlight

CBA

"Radke shares that she already looks forward to the future when she can support and recognize others, just as she has been supported and recognized at UWL."

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Starts Noon Mon, Dec. 1, 2025 Apply Now for CEL Course Designation Funding is now available
8 a.m. to 2 p.m. Thu, Jan. 22 Department meeting CBA All College Meeting
1:30 p.m. Thu, Jan. 22 Department Meeting Accountancy Department

CBA news

UWL alumni and sisters Dani Peterslie and Azia Thelemann continue their family’s 30-year legacy as co-owners of The Pearl Ice Cream Parlor. La Crosse's sweet spot Posted 10:41 a.m. Monday, Jan. 5, 2026 UWL alumni carry on The Pearl’s 30-year legacy Read more about La Crosse's sweet spot The UWL letters, blanketed in snow, on the UW–La Crosse campus. Celebrating a year of milestones Posted 2:11 p.m. Wednesday, Dec. 31, 2025 Discover UWL’s top 10 stories of 2025, highlighting achievements and exciting changes Read more about Celebrating a year of milestones UWL Graduate Louisa Benning, of Lakeville, Minnesota, is an accountancy major with a Spanish for Business Professionals certificate. The beauty within campus Posted 9:37 a.m. Monday, Dec. 15, 2025 Accountancy grad offers a look inside the UWL experience and how it prepared her for what’s next Read more about The beauty within campus From left, Lisa Klein, UWL Community Engagement director; Marie Moeller, associate dean of the College of Arts, Social Sciences & Humanities; Betsy Morgan, UWL provost; and Whitney George, associate dean of the College of Science & Health. Moeller, George and Morgan are principal investigators for the NSF grant. Klein has grown many community partnerships across campus in her role. Preparing talent for the AI era Posted 2:01 p.m. Thursday, Nov. 20, 2025 UWL receives $400,000 NSF grant to grow innovation-driven business partnerships Read more about Preparing talent for the AI era
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