College of Business Administration (CBA)
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Wittich Hall
Home of the College of Business Administration
Community Spotlight
"Marketing major Julia Davis wins Eagle Fest Wings of the Year art contest Discovering or rekindling passions during college can be a rewarding experience. For Julia Davis, reconnecting with her love for art led to her original work being selected as the winning piece for the UWL Eagle Fest Wings of the Year art competition."
Faculty Spotlight
"Long-term UWL Instructor Mark Huesmann will serve out the remainder of former Judge Todd Bjerke's term as La Crosse County Circuit Court Judge."
Alumni Spotlight
"The remote work trend has not impacted the work world as much as scholars thought it might, explains Christa Kiersch, University of Wisconsin-La Crosse professor of Management."
Student Spotlight
"Radke shares that she already looks forward to the future when she can support and recognize others, just as she has been supported and recognized at UWL."
CBA news
Remembering a remarkable leader
Posted 3:10 p.m. Friday, Aug. 28, 2026
Hetzel leaves legacy of vision, leadership, generosity
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Exchanging more than ideas
Posted 12:44 p.m. Friday, Aug. 21, 2026
UWL-Frankfurt partnership opens doors for global connections
Read more about Exchanging more than ideas
Built to innovate
Posted 1:11 p.m. Wednesday, July 22, 2026
Research, entrepreneurship, leadership define NJ Jariwala's path at UWL
Read more about Built to innovate
The sign he needed
Posted 2:09 p.m. Tuesday, June 2, 2026
Timely scholarship gave Max Schmeling motivation to keep pursuing his degree
Read more about The sign he needed