Profile for Nese Nasif
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Nese Nasif
Pronouns: She/Her/Hers
Associate Professor
Marketing
University of Wisconsin-La Crosse
Nese Nasif Pronouns: She/Her/Hers
Associate Professor
Marketing
Specialty area(s)
consumer behavior, integrated marketing communications, services, consumer neuroscience, pedagogy
Brief biography
Nese Nasif joined the College of Business Administration in Fall of 2016. She has taught a range of undergraduate and graduate business courses here and at two prior universities. Dr. Nasif’s teaching philosophy includes the belief that a successful professor is one who not only provides a bridge for information to cross into the classroom but also encourages students to take an active role in their own learning experiences. She challenges students to focus on critical analysis, ethical decision making, and effective communication as underlying objectives for all of her courses.
Dr. Nasif’s research areas are within the subdisciplines of consumer behavior, consumer neuroscience, and post-secondary pedagogy. Prior to her career in higher education, she worked as an analyst in the antitrust and competition policy practice group of an economics consulting firm as well as a high school mathematics and economics teacher. She holds a BA from University of Chicago (Economics), a MA from University of Michigan (Education), and a PhD from University of Texas – Rio Grande Valley (Business Administration: Marketing).
Her life outside of UW-L includes spending time with her husband and three children, volunteering in the community, including leading two Girl Scouts troops, serving on organizational Boards and city commissions, and thinking about starting an exercise regimen.
Current courses at UWL
Fall 2023
MKT 367 Marketing Research
MKT 479 Marketing Management
Spring 2024
MKT 367 Marketing Research
Education
BA, University of Chicago
MA, University of Michigan
PhD, University of Texas - Rio Grande Valley
Career
Teaching history
University of Wisconsin – La Crosse (2016 – present)
- Integrated Marketing Communications
- Buyer Behavior
- Marketing Management (capstone)
- Marketing Research
- Managing Strategically in a Global Environment
- Principles of Marketing
- Independent Study (focus: service design and innovation management)
- College of Business Administration Internship
Texas A&M University – Corpus Christi (2013 – 2016)
- Promotional Strategy
- Multinational Management
- International Business
- Principles of Marketing
University of Texas – Rio Grande Valley (2013 – 2016)
- Marketing Strategy
- Integrated Marketing Communications
- Fashion Design and Popular Culture
- International Marketing
- Music Marketing
- Product and Brand Strategy
Research and publishing
Achenreiner, G., Nasif, N. (2023), "'Stereotype Threat Triggered by Data Focused Assessments for Marketing Students," Marketing Education Review, 36 (1), 76-85.
Nasif, N. (2021), "'A Reconsideration of the Environmentalism Construct for Consumer Research," Interdisciplinary Environmental Review, 21 (3/4), 220-237.
Nasif, N., Sheng, X., Chilsen, J. (2020), "Evaluating Consumer Perceptions of Government Services Quality," Services Marketing Quarterly, 41 (2), 145-162.
Hernandez, M. D., Nasif, N., Malzer, K., Minor, M. S. (2017), "Uncovering Emotions and Insights Evoked by Paper Currency," International Review of Retail, Distribution and Consumer Research, 27 (4), 424-433.
Nasif, N. (2016), “Consumer Neuroscience,” in Consumer Behavior: A Framework (2nd), T. Donavan, M. S. Minor, & J. C. Mowen, Chicago: Chicago Business Press, 415-433.
Nasif, N. (2015), “Disasters, Markets, and Globalization,” Journal of Globalization Studies, 6 (2), 31-42.
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