Profile for Nese Nasif

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Nese Nasif

Assistant Professor
Marketing
University of Wisconsin-La Crosse

Specialty area(s)

consumer behavior, advertising, services, consumer neuroscience

Brief biography

Nese Nasif joined the College of Business Administration in Fall of 2016. She has taught a range of undergraduate and graduate business courses here and at two prior universities. Dr. Nasif’s teaching philosophy includes the belief that a successful professor is one who not only provides a bridge for information to cross into the classroom but also encourages students to take an active role in their own learning experiences. She challenges students to focus on critical analysis, ethical decision making, and effective communication as underlying objectives for all of her courses.

Dr. Nasif’s research areas are within the subdisciplines of consumer behavior, consumer neuroscience, and post-secondary pedagogy. Prior to her career in higher education, she worked as an analyst in the antitrust and competition policy practice group of an economics consulting firm as well as a high school mathematics and economics teacher. She holds a BA from University of Chicago (Economics), a MA from University of Michigan (Education), and a PhD from University of Texas – Rio Grande Valley (Business Administration: Marketing).

Her life outside of UW-L includes spending time with her husband and three children, volunteering in the community, including leading two Girl Scouts troops, serving on organizational Boards and city commissions, and thinking about starting an exercise regimen.

Current courses at UWL

Fall 2022 

MKT 362 Buyer Behavior

MKT 365 Integrated Marketing Communications

Spring 2023 

MKT 365 Integrated Marketing Communications

MKT 479 Marketing Management

Education

BA, University of Chicago

MA, University of Michigan

PhD, University of Texas - Rio Grande Valley

Career

Teaching history

University of Wisconsin – La Crosse (2016 – present)

  • Buyer Behavior
  • Integrated Marketing Communications
  • Managing Strategically in a Global Environment
  • Principles of Marketing
  • Marketing Management (capstone)
  • Independent Study (focus: service design and innovation management)
  • College of Business Administration Internship

Texas A&M University – Corpus Christi (2013 – 2016)

  • Promotional Strategy
  • Multinational Management
  • International Business
  • Principles of Marketing

University of Texas – Rio Grande Valley (2013 – 2016)

  • Marketing Strategy
  • Integrated Marketing Communications
  • Fashion Design and Popular Culture
  • International Marketing
  • Music Marketing
  • Product and Brand Strategy

Research and publishing

Achenreiner, G., Nasif, N. (2023), "'Stereotype Threat Triggered by Data Focused Assessments for Marketing Students," Marketing Education Review, forthcoming.

Nasif, N. (2021), "'A Reconsideration of the Environmentalism Construct for Consumer Research," Interdisciplinary Environmental Review, 21 (3/4), 220-237.

Nasif, N., Sheng, X., Chilsen, J. (2020), "Evaluating Consumer Perceptions of Government Services Quality," Services Marketing Quarterly, 41 (2), 145-162.

Hernandez, M. D., Nasif, N., Malzer, K., Minor, M. S. (2017), "Uncovering Emotions and Insights Evoked by Paper Currency," International Review of Retail, Distribution and Consumer Research, 27 (4), 424-433.

Nasif, N. (2016), “Consumer Neuroscience,” in Consumer Behavior: A Framework (2nd), T. Donavan, M. S. Minor, & J. C. Mowen, Chicago: Chicago Business Press, 415-433.

Nasif, N. (2015), “Disasters, Markets, and Globalization,” Journal of Globalization Studies, 6 (2), 31-42.

Kudos

presented

Nese Nasif, Marketing, presented "Teaching for Social Justice in Marketing: Master Narratives in the Modern Marketing Curriculum" at Society for Marketing Advances on Nov. 4 in Charlotte, NC.

Submitted on: Nov. 7, 2022

 

published

Nese Nasif, Marketing, authored the article "A Reconsideration of the Environmentalism Construct for Consumer Research" in Interdisciplinary Environmental Review published on March 22 by Inderscience Publishers.

Submitted on: April 14, 2022

 

presented

Nese Nasif, Marketing, presented "Teaching Ethics in Marketing: Beyond Just That One Textbook Chapter" at Society for Marketing Advances: Annual Conference on Nov. 4 in Orlando, FL.

Submitted on: Nov. 8, 2021

 

presented

Bryan Kopp and Kate Parker, both CATL; Nese Nasif, College of Business Administration; and Edward Kim, Mathematics & Statistics; presented "Inclusive Teaching Institute" at Council on Undergraduate Research: Centering Diversity, Equity, and Inclusion in Undergraduate Research and Creative Activity on June 24 online.

Submitted on: July 14, 2021

 

presented

Nese Nasif, Marketing, presented "Anti-Racist Teaching: Example from a Marketing Class" at Council on Undergraduate Research: Centering Diversity, Equity, and Inclusion in Undergraduate Research and Creative Activity on June 25 online.

Submitted on: July 14, 2021

 

presented

Benjamin Morris, Common Ground; Ka Vue, Student Affairs Administration Graduate Program; Aj Clauss, Center for Transformative Justice; and Nese Nasif, Marketing; presented "Collaboration in an Entrepreneurial Mentorship Project" at Council on Undergraduate Research: Centering Diversity, Equity, and Inclusion in Undergraduate Research and Creative Activity on June 25 online.

Submitted on: July 14, 2021

 

designed

Bryan Kopp and Kate Parker, both English; Nese Nasif, Marketing; and Edward Kim, Mathematics & Statistics; designed content and facilitated activites for "UWL Inclusive Teaching Institute". The 2nd annual week-long institute was co-sponsored by the Center for Advancing Teaching and Learning and the Institute for Social Justice. Participants explored inclusive teaching practices and social justice pedagogies as they work independently on redesigning one course for spring 2021.

Submitted on: Feb. 7, 2021

 

published

Xiaojing Sheng, University of Texas - Rio Grande Valley; and Joel Chilsen and Nese Nasif, both Marketing; co-authored the article "Evaluating Consumer Perceptions of Government Services Quality" in Services Marketing Quarterly published on April 11 by Taylor & Francis.

Submitted on: April 27, 2020