Nese Nasif profile photo

Nese Nasif

Specialty area(s)

globalization, consumer neuroscience, advertising

Brief biography

Nese Nasif joined the College of Business Administration in Fall of 2016. She has taught a range of undergraduate and graduate business courses here and at two prior universities. Dr. Nasif’s teaching philosophy includes the belief that a successful professor is one who not only provides a bridge for information to cross into the classroom but also encourages students to take an active role in their own learning experiences. She challenges students to focus on critical analysis, ethical decision making, and effective communication as underlying objectives for all of her courses. Dr. Nasif’s research areas are in the broad areas of consumer behavior, globalization, and neuroscience. Prior to her career in higher education, she worked as an analyst in the antitrust and competition policy practice group of an economics consulting firm as well as a high school mathematics and economics teacher. She holds a BA from University of Chicago (Economics), a MA from University of Michigan (Education), and a PhD from University of Texas – Rio Grande Valley (Marketing). Her life outside of UW-L includes spending time with her husband and two young daughters, having philosophical debates with close friends, and thinking about starting an exercise regimen.

Current courses at UWL

MKT 365 Integrated Marketing Communications

MKT 499 Independent Study (focus: service design and innovation management)

MBA 713 Managing Strategically in a Global Environment

Education

BA, University of Chicago

MA, University of Michigan

PhD, University of Texas - Rio Grande Valley

Teaching history

Texas A&M University – Corpus Christi (2013 – 2016)

  • Promotional Strategy
  • Multinational Management
  • International Business
  • Principles of Marketing

University of Texas – Rio Grande Valley (2013 – 2016)

  • Marketing Strategy
  • Integrated Marketing Communications
  • Fashion Design and Popular Culture
  • International Marketing
  • Music Marketing
  • Product and Brand Strategy

Research and publishing

Hernandez, M. D., Nasif, N., Malzer, K., Minor, M. S. (2017), "Uncovering emotions and insights evoked by paper currency," International Review of Retail, Distribution and Consumer Research, 27 (4), 424-433.

Nasif, N. (2016), “Consumer Neuroscience,” in Consumer Behavior: A Framework (2nd), T. Donavan, M. S. Minor, & J. C. Mowen, Chicago: Chicago Business Press, 415-433.

Nasif, N. (2015), “Disasters, Markets, and Globalization,” Journal of Globalization Studies, 6 (2), 31-42.