Nese Nasif

Assistant Professor
Office hours

Current courses at UWL

MKT 365 Integrated Marketing Communications

MBA 713 Managing Strategically in a Global Environment

Research and publishing

Hernandez, M. D., Nasif, N., Malzer, K., Minor, M. S. (2017), "Uncovering emotions and insights evoked by paper currency," International Review of Retail, Distribution and Consumer Research, 27 (4), 424-433.

Nasif, N. (2016), “Consumer Neuroscience,” in Consumer Behavior: A Framework (2nd), T. Donavan, M. S. Minor, & J. C. Mowen, Chicago: Chicago Business Press, 415-433.

Nasif, N. (2015), “Disasters, Markets, and Globalization,” Journal of Globalization Studies, 6 (2), 31-42.


BA, University of Chicago

MA, University of Michigan

PhD, University of Texas - Rio Grande Valley