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Colors

A page within Our brand

Color is one of the most effective ways to make an immediate connection to UW-La Crosse. UWL’s primary colors have been maroon and gray since 1909 and we display them proudly. Be sure to use our exact colors to keep the branding consistent and strong.

Best practices

These tips are meant to help guide you to using the color palette effectively. If you have questions, please reach out to UComm's designers and let us know! We'd love to look at what you're creating and make sure it uses branding elements to their fullest potential.

  • Do use maroon and gray in your design.
  • Do pair our primary colors with a small amount of one or two secondary colors.
  • Do embrace white space. 
  • Don't ignore our primary colors.
  • Don't clutter design with every secondary color.
  • Don't be afraid of playing it safe.

Primary

Secondary

Sample color usage