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Fonts

A page within Our brand

Montserrat

Montserrat is a geometric typeface with bold optical adjustments, performing well across print and digital platforms. This font should not be used for large body text.

  • Uses: Headings | Subheads | Call Outs | Graphic Text Treatments
  • Weights: Black (900), Extra-Bold (700)
  • Italics: not allowed

Download Montserrat

Roboto Condensed

Roboto Condensed is a clear, strong sans with the modernity of a newer geometric face. Chosen for it's strong performance across print and digital platforms.

  • Uses: Headlines | Subheads | Body text
  • Weights: Regular, Bold
  • Italics: allowed

Download Roboto Condensed

Noto Serif

Noto Serif is is used sparingly for official, professional communications and documents. This font can also be used to achieve a more traditional and elegant feel.

  • Uses: Official Communications | Professional letters
  • Weights: Regular, Bold
  • Italics: allowed

Download Noto Serif

Sample font usage

eget elementum efficitur Lorem ipsum dolor lebratio Plumfeld morbi bibendum enim sit amet pharetra posuere malesuada pretium tincidunt turpis sit amet nisi mollis vulputate nec sed ipsum fames aliquet mattis augue non. Aenean accumsan sed magna sed lacinia. Phasellus a lorem →
Pol pubadim protectiti Aenean accumsan sed magna sed lacinia. Mauris fermentum, diam vel suscipit euismod, dolor lebratio Sed cursus tellus turpis ut arcu. Proin pellentesque libero nec Libero condimentum cursus plumfeld eget elementum efficitur
Lorem Lebratio diam Mauris rhoncus mauris at enim varius rutrum Ipsum Ligula blandit Class aptent taciti sociosqu ad litora Dolor Sed cursus tellus Nullam cursus sapien vitae mattis erat mattis Mauris fermentum, diam vel suscipit euismod, dolor ligula blandit quam.
Plumfeld eget elementum efficitur Etiam consectetur sem sem, sit amet accumsan est faucibus a Sit amet pharetra posuere malesuada pretium Lebratio remnant →

Best practices

  • Using a consistent family of fonts visually reinforces the identity of UWL.
  • Using only two to three fonts gives variety and emphasis to your design, and makes it easier on the reader.
  • SERIF type with the short cross line at the end of each main strokes. Typefaces without serifs are called SANS SERIF fonts. Serifs are easier to read in print. Sans serifs are better for electronic devices.
  • Italics are used to emphasize. They can be very hard to read if used in large text blocks.
  • Use ALL CAPS sparingly for headlines, not for large blocks of copy.
  • Point size is the size of the type. Remember your target audience for readability.