Strategy
A page within Our brand
To provide a challenging, dynamic, and diverse learning environment in which the entire university community is fully engaged in supporting student success. Grounded in the liberal arts, UWL fosters curiosity and life-long learning through collaboration, innovation, and the discovery and dissemination of new knowledge.
Read the full UW-La Crosse Mission, Vision and Values statement
Brand pillars
Our brand pillars not only form the backbone of our institution; they are also what make us unique.
Welcoming. Active. Driven. Engaged.
These words describe the University of Wisconsin-La Crosse and, more importantly, our students. Join our campus community and learn from distinguished professors, conduct collaborative research, acquire an internship in your field of study, and earn a well-respected degree. Study alongside other intelligent, motivated students and challenge yourself to step outside of your comfort zone. Our dedicated faculty and staff are here to mentor you and guide you toward success.
Brand positioning statement
Our brand positioning statement helps guide our rationale and the development of the UWL brand. It describes what our brand stands for, our vision, our personality, and why we are different. In short, it is how we convey our brand.
A diamond in the bluffs.
The University of Wisconsin-La Crosse prepares students through a challenging, dynamic and diverse learning environment in which the entire university community is fully engaged in supporting student success. At UWL, academic excellence and transformational education help foster within each student the curiosity, creativity, and tenacity necessary to solve the regional, national, and international challenges of the 21st century.
Brand characteristics
As we communicate to both internal and external audiences, our brand characters help convey our mission in a powerful and relatable way. These words describe the personality of our campus community and help align our key message.
- Approachable
- Collaborative
- Committed
- Enterprising
- Innovative
Inclusive excellence
At the University of Wisconsin-La Crosse, diversity and inclusion are integral to the achievement of excellence. It is our belief that the incorporation of diversity and inclusion can enhance the university’s ability to accomplish our academic mission.
Through the implementation of Inclusive Excellence, UW-La Crosse pledges to continue to commit human and financial resources that support an inclusive campus that attracts and retains diverse students, faculty and staff and promotes a dynamic learning environment vital for academic excellence and global citizenship.
Inclusive means everyone. The range of perspectives an instructor can bring to bear on an issue in a course can be many and varied.