Communication Studies
Public communication & advocacy emphasis
About Public Communication and Advacacy
This emphasis area focuses on the use of communication as a tool for civic engagement, participation, leadership, and public life. Many of our students who work in Public Communication & Advocacy are interested in careers centered in civic life, law, government, politics, or the non-profit sector – because they want to be opinion leaders who make the world a better place for all of us. This emphasis area will involve students in multiple opportunities to build their writing, speaking, and problem-solving abilities. Through their coursework, students engage with contemporary public issues and the debates that shape them.
While at UWL – our students frequently have internships in a variety of non-profit, government, and private organizations. After graduation, they have careers in government, pharmaceutical sales, hospital systems, marketing and publicity, the legal field, nonprofit organizations, even NASA!
Student Learning Outcomes: Public Communication & Advocacy
Students in the Public Communication & Advocacy emphasis will achieve the following learning outcomes after completing the major:
- Public Message Construction: Create ethical and effective persuasive messages appropriate to the audience, purpose, and or/context
- Public Communication Perspectives: Employ theories, perspectives, principles, and concepts to analyze public communication and advocacy artifacts.
- Diverse Messages: Use public communication and advocacy theories to analyze and construct messages that engage with diverse audiences