Accessibility menu

Skip to main content Skip to footer

What is marketing?

Marketing includes designing new products, pricing, advertising and delivering products to customers. The field offers many subfields to explore such as sales, digital marketing, social media, market research, public relations, advertising, content marketing, and more. Marketing is a field that values creativity, strong analytical skills and people skills.

What can I do with a marketing degree?

Marketing is a diverse field that provides a wide variety of possible careers, with opportunities across all industries. Careers opportunities include areas such as advertising and promotions, digital marketing, marketing management, market research and sales and sales management. Positions are expected to grow by 6% through 2029. The median average salary for advertising, promotions and marketing managers in May of 2019 was $135,900. Due to importance and high visibility, marketing managers often are prime candidates for advancement to the highest levels in an organization.

What distinguishes UWL's marketing program?

  • Nearly all graduates find work
    Among the 2018-19 marketing graduates, the job placement rate was 97%.

  • Popular program with a long history on campus
    With more than 500 majors, Marketing is the fifth largest declared major at UWL and sixth largest major in terms of degrees conferred in 2020. The marketing major was first offered at UWL in 1968. The department has 10 faculty members.

  • Sales Team and UWL Eagle Sales Competition
    Students have opportunities to hone their sales skills. Along with participating in regional and national sales competitions, UWL also hosts its own sales competition so more students can participate. Students say their sales experience through competition is life changing

  • UWL American Marketing Association Collegiate Chapter
    Membership in the UWL Collegiate Chapter of the American Marketing Association provides ample professional development opportunities, including hands-on experiential projects, resume building, business tours, regional and national conferences, and engaging speakers. The chapter helps students apply theory to practice, develop leadership skills, prepare for their careers, and create friendships that last a lifetime.
    The American Marketing Association chapter at UWL was ranked a 2017 top 25 chapter. It was also ranked the fifth largest AMA collegiate chapter in the world in 2018. The chapter was a top 10 finalist in the Wall Street Journal Case Competition and was invited to present at the International AMA Collegiate Conference in New Orleans, where they earned third place. 

  • Opportunity to study abroad with Marketing faculty
    The department regularly offers a faculty-led International Marketing Program in London. Watch the video. In the four-week, summer program, students conduct research to explore similarities and differences in the cultural and business environments of the U.S. and U.K., and they develop a comprehensive international marketing plan for a product. Students meet marketing and advertising professionals, confer with professionals from the U.S. Commercial Service at the U.S. Embassy, and tour companies, as well as cultural and historic markets and landmarks.

Faculty Spotlight

Congrats to Professor Stacy Trisler on winning the Jennifer and Mike Hansen CBA Excellence in Service Award for 2023! 

Left to Right: Stacy Trisler (MKT), Julie Ancius (ACC), Christa Kiersch (MGT), Nabamita Dutta (ECO)

Marketing Scholarships

The Marketing Department offers several scholarships specifically for Marking majors. Applying for scholarships may not only help pay for school but look great on a resume as well. Marketing scholarships include: 

Joe Laux Family Scholarship in Marketing 

The Joe Laux Family Scholarship in Marketing is open to junior and senior Marketing majors who are enrolled full-time at UWL. The Laux scholarship award is $9,270. A 3.35 GPA is required and applicants must submit an essay describing an experience in overcoming a challenge or obstacle in life. Learn more about this scholarship here 

Sue & Rob Frey Endowed Marketing Scholarship  

The Sue & Rob Frey Endowed Marketing Scholarship is open to junior and senior Marketing majors who are enrolled full-time at UWL.  The Frey scholarship award is $1,000. Recipients must be in good academic standing with a GPA of 3.0 or above. Learn more about this scholarship here. 

The Lowe Family International Studies Scholarship in honor of Dr. Stephen Brokaw 

The Lowe Family International Studies Scholarship is open to junior and senior Marketing majors who meet one of the following major/minor requirements: 

  • Marketing major with international business as a second major or minor 
  • Marketing major with emphasis in international marketing (reflected through elective courses taken) 
  • International business major with a declared added emphasis in marketing (reflected through elective courses taken) 

The Lowe scholarship award is $1,000. Recipients must be accepted into an upcoming International Business Advisory Committee (IBAC) approved study abroad program that fulfills the out-of-country experience requirement in the International Business program(s). Recipients should also be in good academic standing. Learn more about this scholarship here. 

Karla & John Stanek Endowed Scholarship 

The Karla and John Stanek Endowed Scholarship is open to junior or senior Marketing or Management majors who are in good academic standing and have a GPA of at least 3.0 Learn more about this scholarship here 

For specific scholarship deadline information, and to learn about all scholarships available at UWL, please visit the UWL Scholarships site. 

Alumni

Digital Marketing Class Welcomes Back to Campus Alumni from Interact Communications

Professor Ken Graham welcomed back to campus alumni Diane Walleser, Ed.D. and Jamie Wagner to speak to his Digital Marketing and Analytics class. Walleser, a UWL MBA graduate, is the CEO and VP of Client Strategy at Interact Communications, and Wagner, a 2011 Marketing graduate, is the Executive Director of MediaPrefs.

MediaPrefs is Interact Communications’ proprietary survey and analysis software that drives the firm’s 2-year college clients’ marketing strategies. The pair walked the class through how the firm uses MediaPrefs to analyze all aspects of the student journey – from their media preferences to their interactions with the institution – to inform how their clients can increase their marketing effectiveness, enhance their students’ experiences, and grow acquisition and retention rates.

Alumni Diane Walleser and Jamie Wagner

Marketing Courses

The Department of Marketing faculty at UW-La Crosse considers the educational, personal, and professional development of marketing students to be their number one priority. The Department of Marketing is dedicated to providing an in-depth understanding of marketing activity, in both domestic and international settings. Graduates are prepared to enter a variety of marketing related positions upon graduation. Students in this major are presented with opportunities to more fully develop and explore their specific marketing and career interests while progressing through their course work.

View all MKT courses