College of Business Administration (CBA)
CBA Brand
Welcome to the CBA Brand & Identity Guide
At the College of Business Administration (CBA), our brand is more than a logo or color palette—it’s how we communicate who we are, what we value, and the kind of impact we create. This identity helps unify our voice, visual style, and story so that every message we share reflects the energy, professionalism, and purpose of the UWL CBA experience.
Brand & Identity Guidelines
The College of Business Administration (CBA) is proud to be part of the University of Wisconsin-La Crosse brand family. As a sub-brand, we follow the university’s established identity standards while also highlighting what makes the CBA distinct.
Our materials use UWL’s primary colors and fonts, with an emphasis on three secondary colors that will help define our look and strengthen our presence. This approach ensures a unified voice with UWL while showcasing the unique energy of the CBA.
CBA Secondary Colors
CBA Secondary Colors
The CBA identity leans into three secondary colors from the UWL palette. These colors create a consistent and recognizable visual style across our communications:
- Cleary Blue, HEX #00AB0B, RGB (0, 160, 176)
- Talon Yellow, HEX #FFB71B, RGB (255, 183, 27)
- Royal Plumfeld, HEX #733975, RGB (115, 57, 117)
Use these accent colors to highlight key elements and add vibrancy, and distinguish CBA materials within the broader UWL brand.
Typography
Typography
CBA follows the official UWL font system to ensure consistency and professionalism.
- Primary Typeface: Monserrat
- Uses: Headings | Subheads | Call Outs | Graphic Text Treatments
- Weights: Black (900), Extra-Bold (700)
- Secondary Typeface: Roboto Condensed
- Uses: Headlines | Subheads | Body text
- Weights: Regular, Bold
Typography should always be clear, accessible, and aligned with the UWL brand voice.
Logos & Templates
Logos & Templates:
Official CBA brand resources are available to support your work:
Resources include:
- Official CBA logo files (horizontal, stacked, color variations)
- PowerPoint and Brand templates
Living the Brand
At the College of Business Administration, Make an Impact is more than words—it’s the standard we uphold in everything we do. Our faculty, staff, and students embody the brand through teaching, mentorship, research, and community engagement. Living the brand means communicating with purpose and pride so that the influence of CBA is clear, consistent, and lasting.
