Box Office

Hours of Operation

The UW-La Crosse Theatre and Dance Box Office opens the Monday prior to opening night for each production. Box office hours are Monday through Friday, 1:00-3:00 p.m., and one hour prior to each performance. Tickets may be purchased in person with cash, check, MasterCard or Visa or via phone by calling 608.785.6696 with a MasterCard or Visa.  Specific box office dates and times and production locations can be found under the Season Listing.

Tickets may be purchased online beginning in early October for the current season's productions at www.uwltheatretickets.universitytickets.com

Location 

Toland Theatre is located on the first floor of the Lowe Center for the Arts on the corner of 16th and Vine Streets (333 N. 16th Street, La Crosse). 

Frederick Theatre is located in the lower level of Morris Hall on the corner of 16th & State Streets (1615 State Street, La Crosse). Handicap accessibility to Morris Hall is located at northern entrance of the building on the corner of 16th & Vines Streets. Take the elevator to the lower level and head straight to the southern end of the building.

Click here to view a campus map indicating the location of Lowe Center for the Arts and Morris Hall.

Digital Programs

In an effort to reduce waste and reduce our carbon footprint, the Department of Theatre and Dance will no longer be offering printed programs for any theatre production.  But, don't worry...you'll be able to access the program online!

Accessing Show Programs

When you arrive at the theatre, there will be postings with a QR code in the lobby and as you enter the theatre.  You simply scan this code with your phone's camera to access the online program.

Benefits to Patrons

Programs will be mobile-friendly, will be available sooner, and will be archived on our website.  Programs can also be accessed before and after the production on your laptop or computer.

Using mobile devices during shows?

We strongly encourage patrons to view the programs before the start of the performance, during intermission, or when the performance concludes.  As always, cell phones are distracting to the actors and other patrons, so viewing the programs before or after the production is ideal.

Will we return to printed programs?

The short answer is probably not.  While there still may be special instances where print programs are needed, the UWL Department of Theatre and Dance is committed to providing this digital platform to our patrons in order to be more environmentally friendly and encourage sustainable business practices.

Parking

Parking for both Frederick and Toland Theatre is located between 15th & 16th Streets on Vine Street (Lot C-10). Vehicles will not be ticketed during theatre and dance performances.  Additional street parking is also available.

Driving Directions

From the West:

• Exit Interstate I-90 at Onalaska Highway 157 (Exit 4). Turn right on Highway 157 and then right again onto Highway 16. Drive 4 miles and turn right on Main Street. Drive approx. 8 blocks, turn right onto 15th Street. Drive approx. 2 blocks. The Lowe Center for the Arts is on the corner of 15th & Vine.

From the North:

• Highways 61 on the Minnesota side of the Mississippi and 53 on the Wisconsin side join Interstate I-90. Go east on I-90 to Highway 157 (Exit 4). Turn right onto Highway 157 and then right again onto Highway 16. Drive 4 miles and turn right on Main Street. Drive approx. 8 blocks, turn right onto 15th Street. Drive approx. 2 blocks. The Lowe Center for the Arts is on the corner of 15th & Vine.

From the East:

• Travelers heading west to La Crosse on Interstate I-90 exit at Onalaska-La Crosse Highway 16 (Exit 5). Turn left onto Highway 16. Drive 4 miles and turn right on Main Street. Drive approx. 8 blocks, turn right onto 15th Street. Drive approx. 2 blocks. The Lowe Center for the Arts is on the corner of 15th & Vine.

From the South: 

• Highway 14, 61, and 35 enter the city on the South. Follow the green "UW-La Crosse" signs north on Losey Boulevard towards Highway 16. Turn left on Main Street. Drive approx. 8 blocks, turn right onto 15th Street. Drive approx. 2 blocks. The Lowe Center for the Arts is on the corner of 15th & Vine. 

Policies

• Ticket reservations will only be taken during regular box office hours or online at www.uwltheatretickets.universitytickets.com 
• The UWL Theatre and Dance box office accepts cash, check, MasterCard and Visa only. We do not accept UWL's Campus Cash.
• Any tickets printed at the box office (i.e. in person ticket sales or will call tickets) will incur an additional printing fee).
• Patrons are encouraged to purchase their tickets in advance online and download their tickets onto their phone.  When arriving at the theatre, have your tickets ready on your phone and our staff will scan the ticket QR code as you enter the theatre.
• All tickets are the responsibility of the purchaser. Any ticket exchanges must be done at least 24 hours prior to the original ticket production date.  The box office does not buy-back unused tickets or refund tickets.
• A valid UWL student ID is required to purchase tickets at the student rate. Only one student priced ticket may be purchased per ID.
• Seating is assigned unless otherwise indicated. In order to be seated with your friends/family, tickets must be purchased together.
• All tickets must be charged to a credit card at the time of reservation.
• When ordering tickets by phone (608.785.6696), a MasterCard/Visa is required and will be charged immediately.  Tickets will then be held at the box office for pick up prior to the performance.  Credit cards are still charged if tickets are not picked up.
• For sold out performances, a waiting list will begin one hour before each performance. Waiting list requests can only be made in-person (no phone calls, please).
• Children under the age of three are not recommended to attend.
• All attendees must have a ticket to enter the theatre including young children.