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Win the Web – Website Training to Help You GROW YOUR BUSINESS
Win the Web is a series of webinars offered both in person and online to help business owners develop a deeper understanding of how to successfully operate digital marketing tactics. When registering for the program, participants have the opportunity to request one-on-one consulting from the UWL Small Business Development Center. The program is provided by the Mississippi River Regional Planning Commission (MRRPC) in collaboration with the SBDC at UWL. For additional details, click here.
Win the Web – Website Training to Help You GROW YOUR BUSINESS - Websites 101
Websites 101: Building a Website
- Do you need a website, or can you just use a Facebook Page?
- How much will it cost?
- How to register a domain name
- Choosing a platform (Wix, SquareSpace, WordPress, Shopify…)
- Developing your site architecture and navigation
- Choosing a design
- Creating your content
Locations & Dates for Building a Website Sessions:
La Crosse, WI - September 8, 2021 - To Register: CLICK HERE
Vernon County - October 20, 2021 - To Register: CLICK HERE
Pepin County - November 8, 2021 - To Register: CLICK HERE
Online - January 13, 2022 - To Register: CLICK HERE
Win the Web – Website Training to Help You GROW YOUR BUSINESS - Social Media
- Which social media platforms are right for MY business?
- What types of content to post, and how frequently
- Measure and improve with social media analytics
- Basic tips for running paid ads on social
- Tools and additional resources
Locations & Dates of Social Media Sessions:
Pierce County - September 20, 2021 - To Register: CLICK HERE
Jackson County - October 5, 2021 - To Register: CLICK HERE
Crawford County - November 17, 2021 - To Register: CLICK HERE
Online - March 24, 2022 - To Register: CLICK HERE
Creating Effective Content for Your Website
- Essential pages for your website
- How to write for the web
- Images: where to find them and how to use them
- Should I blog?
- Using video on your website
Locations & Dates Of Content Creation Sessions:
Online - March 9, 2022 - To Register: CLICK HERE
Win the Web – Website Training to Help You GROW YOUR BUSINESS - SEO
Introduction to Search Engine Optimization (SEO)
- How the search engines work
- What is Search Engine Optimization?
- Key elements of Search Engine Optimization
- Actions you can take to improve your site’s SEO
- Additional resources
Locations & Dates for Introduction to SEO Sessions:
Monroe County - September 17, 2021 - To Register: CLICK HERE
Buffalo County - October 13, 2021 - To Register: CLICK HERE
Trempealeau County - November 3, 2021 - To Register: CLICK HERE
Online - February 24, 2022 - To Register: CLICK HERE
Win the Web – Website Training to Help You GROW YOUR BUSINESS - eCommerce 101
Ecommerce 101: Planning an Online Store
- Choosing the right eCommerce platform
- Content & product pages
- Site structure
- Taxes
- Shipping
- Payment processing
- Security
Locations & Dates for Planning an Online Store Sessions:
Online - December 8, 2021 - To Register: CLICK HERE
Win the Web – Website Training to Help You GROW YOUR BUSINESS - Advanced Search Engine Optimization
Ready to move beyond basic Search Engine Optimization (SEO) tactics? Join us to learn:
- Technical SEO enhancements
- Keyword research
- Schema markup
- Link building
- Premium SEO tools
Locations & Dates of Advanced SEO Sessions:
Online - March 1, 2022 - To Register: CLICK HERE
Win the Web – Website Training to Help You GROW YOUR BUSINESS - Cybersecurity
Join us to learn:
- Common types of website compromises
- How to prevent your website from being hacked
- How to spot email scams, SPAM, and phishing attempts
- What is social engineering and how to avoid it
- General Internet security best practices
Locations & Dates for Cybersecurity Sessions:
Online - September 28, 2021 - To Register: CLICK HERE
Online - April 5, 2022
Sponsors
Provided by the Mississippi River Regional Planning Commission (MRRPC), in collaboration with the Wisconsin Small Business Development Center at UW-La Crosse. Additional support provided by the Economic Development Agencies and Chambers of Commerce supporting Buffalo, Crawford, Jackson, La Crosse, Monroe, Pepin, Pierce, Trempealeau, and Vernon Counties.
Funding for these educational sessions has been provided by the U.S. Economic Development Administration.
About the SBDC
The SBDC at UW-La Crosse is organizing the event registration and is part of a statewide network of SBDCs working with business owners and entrepreneurs to facilitate growth and improvement, and to help launch successful new companies. Through no-cost consulting, low-cost entrepreneurial education, and strategic facilitation, SBDC experts serve as resources for small and emerging midsize companies. The Wisconsin SBDC is hosted by the University of Wisconsin System Administration and is funded in part through a cooperative agreement with the U.S. Small Business Administration. Visit https://wisconsinsbdc.org/.
The SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed in connection with programs herein are those of the author(s) and do not necessarily reflect the views of the SBA.
About the MRRPC
The Mississippi River Regional Planning Commission provides planning and economic development services to improve the region's environment, economy and quality of life. We serve a nine county region, providing studies and planning services, resources and data to help with your grant applications or reporting needs, and business loans.
Support for Businesses Affected by COVID-19
Economic Injury Disaster Loans