UWL Building Your Brand Lab

The Wisconsin Small Business Development Center at UW-La Crosse launches the fall UWL Building Your Brand Lab with sessions starting Monday, November 16th, 2020. These four FREE workshops are for small business owners looking to develop a website, marketing materials and an online brand. Participants will have an opportunity to work with the program instructor, business consultants and UWL students on website development, marketing and online branding, social media marketing, and email marketing.

Topics to be covered include:

  • Making a Statement- Marketing Materials and Logos
  • Email Marketing for E-Commerce
  • Enhancing Your Reach with Social Media
  • SEO- Search Engine Optimization

Session dates:

November 16, 2020, 4:00-5:30 p.m.
Title: Making a Statement – Marketing Materials and Logos
Instructor: Mike Walker, Business Consultant and Program Outreach, UW-La Crosse SBDC

November 23, 2020, 4:00-5:30 p.m.
Title: Email Marketing for E-Commerce
Instructor: Sarah Arendt-Beyer, DigiSage and Ad Hoc SBDC Business Consultant

December 7, 2020, 4:00-5:30 p.m.
Title: Enhancing Your Reach with Social Media
Instructor: Sarah Arendt-Beyer, DigiSage and Ad Hoc SBDC Business Consultant

December 14, 4:00-5:30 p.m.
Title: SEO – Search Engine Optimization: Building Your Online Presence
Instructor: Sarah Arendt-Beyer, DigiSage and Ad Hoc SBDC Business Consultant

COVID-19 Communication Strategies: Branding, Search Engine Optimization, and Social Media

This webinar is a marketing development lab for small business owners to learn about, develop, and enhance marketing strategies such as branding and social media presence.

The Wisconsin Small Business Development Center at UW-La Crosse will be hosting a webinar series, COVID-19: Communication Strategies: Branding, SEO, and Social Media with two different date options to attend. These FREE webinars are for small business owners looking to develop and improve their branding, Search Engine Optimization (SEO), and social media presence during and post-COVID-19. The program instructor will work with business owners to better understand different marketing channels, social media development, and overall branding strategies.

Why join in on this free webinar? SBDC Director Anne Hlavacka explains, “Like it or not, the Coronavirus pandemic is giving all of us an opportunity to step back. During this session, we'll discuss strategies for using this time wisely to be better positioned with marketing and improve communications.”

This COVID-19 Communications webinar will work with you to accomplish your online marketing goals during this pandemic. Topics to be covered include:
- How to conduct a brand audit to identify opportunities to improve your brand
- SEO tactics for enhancing your website
- New ways to use social media to delight and entertain your customers and prospects
- How to use email marketing effectively to stay top-of-mind with customers

Speaker(s): Sarah Arendt-Beyer

The COVID-19 Communication Strategies webinar is FREE but registration is required. Register by clicking on the link for the date you wish to attend.
December 1 from 4:00 pm – 5:30 pm
January 12 from 4:00 pm – 5:30 pm

Building a Wix Website

December 9, 2020 and January 7, 2021 from 4:30 - 7:00 p.m.
Click here to register.

This class is a hands-on opportunity to build your own Wix website under the guidance of a professional web developer. The first session (on December 9) will help participants create their Wix account; choose a template; and learn how to use the editor to build pages; add text, images, and links; and use Wix apps to set up special functionality like a blog, contact form, photo gallery, etc. We'll also discuss tips for registering a domain name. The second session (on January 7) will allow participants the opportunity to ask questions and get one-on-one help building out their websites, and will include instruction on installing Google analytics, taking advantage of Wix SEO features, and publishing their site.

Participants should bring the following to class on a flash drive or save them in your email, Google Drive, Dropbox, etc. so you can access them during class:
1. Your logo (if you have one)
2. 2-3 photos to add to your website
3. A list of pages you’d like to include in your website
4. 2-3 pages of content (text) for your website
5. If you have a domain name that is registered elsewhere, you should bring your login credentials to the second class. If you don't have a domain name registered, we'll go over some tips for registering one during the first class.
6. Your laptop

Instructor: Sarah Arendt-Beyer
Free, but registration is required as space is limited.