Website Basics for Business

Next Seminar: February 27, 2020 from 4:45 - 7:30 p.m.
Learn a specific 10-step process to getting your business Web site online. Everything from how to register a domain name to learning how to accept payments. More specifically, this workshop will cover the following topics:

Develop a budget
- Register domain name
- Select a Web host
- Select a Web site template
- Site architecture
- Write Web content
- Install Google Analytics
- E-commerce setup
- Recruit affiliates
- Optimize your content for search engines

Instructor:
 Sarah Arendt-Beyer
Fee is $30.  You may cancel or transfer your registration up to five business days before the start date for a full refund.  If you do not show or cancel the day of the event, you are responsible for the full fee.  You may substitute another person for your registration at any time. 

Discount available: Register for Website Basics and Building a Wix Website together and use discount code WEB for each registration to receive a $5 discount on Website Basics and a $25 discount on Building a Wix Website.

Register for Website Basics for Business.

 

Building a Wix Website

Next Seminar: March 19 and April 2, 2020 from 4:45 - 7:30 p.m.

This class is a hands-on opportunity to build your own Wix website under the guidance of a professional web developer. The first session (on March 19) will help participants create their Wix account; choose a template; and learn how to use the editor to build pages; add text, images, and links; and use Wix apps to set up special functionality like a blog, contact form, photo gallery, etc. We'll also discuss tips for registering a domain name. The second session (on April 2) will allow participants the opportunity to ask questions and get one-on-one help building out their websites, and will include instruction on installing Google analytics, taking advantage of Wix SEO features, and publishing their site.

Participants should bring the following to class on a flash drive or save them in your email, Google Drive, Dropbox, etc. so you can access them during class:
1. Your logo (if you have one)
2. 2-3 photos to add to your website
3. A list of pages you’d like to include in your website
4. 2-3 pages of content (text) for your website
5. If you have a domain name that is registered elsewhere, you should bring your login credentials to the second class. If you don't have a domain name registered, we'll go over some tips for registering one during the first class.
6. Your laptop

Instructor: Sarah Arendt-Beyer
Fee is $169.  You may cancel or transfer your registration up to five business days before the start date for a full refund.  If you do not show or cancel the day of the event, you are responsible for the full fee.  You may substitute another person for your registration at any time. 

Discounts available:  Early Bird Discount - Register 10 or more days before the first session and use discount code EBWIX and pay only $144.

Register for Website Basics and Building a Wix Website together and use discount code WEB for each registration to receive a $5 discount on Website Basics and a $25 discount on Building a Wix Website.

Register for Building a Wix Website.

 

UWL Building Your Brand Lab

Are you a small business owner? Do you need help creating or updating a business website? Are you trying to establish your brand or create an online presence? Are you struggling with where to start or what to do next?

The SBDC is launching a FREE “UWL Building Your Brand Lab” to help you get your business where it needs to be. Lab activities include creating a marketing plan, marketing and logo development, developing a website, and enhancing your web presence by using social media. You will have the opportunity to work one-on-one with UWL students to accomplish your branding goals.

Join us for one to four workshops beginning March 30, 2020. Workshops will be available March 30, April 6, 20, and 27 from 4:30-6:30 p.m. All sessions consist of an instructional period (normally about 45 minutes long, starting at 4:30 p.m.) followed by a lab period when participants can work on marketing activities and get support from the instructor and students.  Please bring a laptop or tablet.

March 30 - Building Your Brand – Creating An Effective Marketing Strategy

Participants will focus on effective brand development strategies, creation of a marketing plan and alignment with an organization’s Mission, Vision and Values.

April 6 - Making a Statement - Marketing Materials and Logos

Participants will be introduced to marketing and logo development tools (such as Canva, Word and Adobe) and will gain insight on effective marketing materials and branding strategies.

April 20 - Website Development Strategies

Looking to enhance your web presence? This session will cover strategies on how to assess and develop your new or existing website.

April 27 - Social Media

Together we’ll talk about how to enhance your web presence by effectively connecting with prospective customers using social media.

Attendance at all workshops is not necessary; register for the dates that work with your schedule.  The workshops will be held in room 118 Wimberly Hall on the UWL campus.

The UWL Building Your Brand Lab is a program created by the SBDC to help provide additional support to area businesses seeking to create or enhance their brand and online presence. 

Register Now to participate. All four workshops are free but registration is required as space is limited.

Click here to register or go to https://www.eventbrite.com/e/uwl-building-your-brand-lab-spring-2020-registration-85790410427