Certified Global Business Professional (CGBP) Series
A page within Small Business Development Center (SBDC)
NASBITE CGBP Logo
Dates - October 20-22,2026 | UW-La Crosse campus
CLICK HERE to register
The Right Choice for Import & Export Training
The Certified Global Business Professional (CGBP) Series is an extensive three day import and export training program designed for global business professionals who are developing or expanding their international business activities.
The CGBP series concentrates on delivering real-world import and export knowledge, management perspective, and experience from industry experts involved with import and export activities. Upon completion, CGBP participants will possess in-depth knowledge of global finance options, supply chain management skills, and the necessary marketing tools to successfully enter international markets.
Participants will also be prepared to earn their NASBITE Certified Global Business Professional (CGBP) credential should they choose to sit for the exam. The exam is optional. The CGBP certification is the only professional credential for global business professionals in the United States. It is the benchmark for competence in global business. Learn more at http://www.nasbite.org/.
Business professionals who register for the CGBP series will also have a unique opportunity to complete a practical group project. Each participant group will identify an international trade project that relates directly to their organization(s). Groups will apply the knowledge and research tools from the program to identify new markets for their products, analyze competitors, determine pricing, manage risks, etc. Past participants used this project to develop a blueprint for entering new markets, which they implemented following the CGBP series.
Key & Practical Content
The objective of this course is to learn key terminology and review practices in Global Business Management, Global marketing, Supply Chain Management and Trade Finance. Each day of CGBP blends skills-based business education with practical, real-world information in many aspects related to international business. The goal of this course is to successfully prepare students to sit for the CGBP exam. Some highlights include:
Day 1 – Global Business Management & Marketing
- International Growth Strategies
- Export Readiness Assessment
- Market Research
- Market Selection
- Market Entry Methods
- Competitive Analysis
- Distribution Channels
- Export Planning
Day 2 – Supply Chain Management & Compliance
- Export Controls
- Import Fundamentals
- Transportation Modes
- Country of Origin
- Documentation
- Incoterms
- Export Compliance
- Import Compliance
- Supply Chain Risk
- Liability Considerations
Day 3 – Trade Finance, International Business & CGBP Review
- Payment Methods
- Letters of Credit
- Foreign Exchange Risk
- Political & Commercial Risk
- Trade Agreements
- International Business Culture
- International Relationship Development
- CGBP Exam Review and Preparation
Optional: the NASBITE CGBP exam.
CGBP participants will receive a certificate from the University of Wisconsin-La Crosse upon completion of the three-day CGBP series.
Small Business Development Center (SBDC) Logo
The Wisconsin SBDC Network is a proud part of the Office of Business & Entrepreneurship in the Universities of Wisconsin. The SBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC office at 608.785.8782 or sbdc@uwlax.edu.
Universities of Wisconsin
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.