Small Business Development Center (SBDC)

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Dates-TBD | UW-La Crosse campus


The Right Choice for Import & Export Training

The Certified Global Business Professional (CGBP) Series is an extensive four-part import and export training program designed for global business professionals who are developing or expanding their international business activities. Participants can attend the four-day CGBP series or register for the individual sessions that best fit their needs.

The CGBP series concentrates on delivering real-world import and export knowledge, management perspective, and experience from industry experts involved with import and export activities. Upon completion, CGBP participants will possess in-depth knowledge of global finance options, supply chain management skills, and the necessary marketing tools to successfully enter international markets.

Participants will also be prepared to earn their NASBITE Certified Global Business Professional (CGBP) credential should they choose to sit for the exam. The exam is optional. The CGBP certification is the only professional credential for global business professionals in the United States. It is the benchmark for competence in global business. Learn more at

Business professionals who register for the CGBP series will also have a unique opportunity to complete a practical group project. Each participant group will identify an international trade project that relates directly to their organization(s). Groups will apply the knowledge and research tools from the program to identify new markets for their products, analyze competitors, determine pricing, manage risks, etc. Past participants used this project to develop a blueprint for entering new markets, which they implemented following the CGBP series.

Key & Practical Content

The objective of this course is to learn key terminology and review practices in Global Business Management, Global marketing, Supply Chain Management and Trade Finance. Each day of CGBP blends skills-based business education with practical, real-world information in many aspects related to international business. The goal of this course is to successfully prepare students to sit for the CGBP exam. Some highlights include:

Global Business Management and Marketing - Day One

• Business plan development
• International market research and tools
• Market segmentation
• Competitive analysis
• Product classification and life cycles
• Distribution channels
• Market entry methods
• Global sourcing
• Standards and certificates
• General budgeting concepts
• Transfer pricing
• Intellectual property
• Risk management
• International growth strategies
• Comparative international business ethics
• Cross-cultural marketing

Global Supply Chain Management - Day Two

• Export licenses and regulations 
• Transportation liability and modes
• Shipping and documentation
• Third party logistics
• Security issues
• Export Compliance

Global Trade Finance and Payment Methods - Day Three

• Buyer/supplier analysis
• Political and commercial risk
• Trade agreements
• Country of origin analysis
• Sales contracts 
• Sales terms and documentation
• Letters of credit
• Financing tools and resources
• Credit risk insurance
• Financial statements overview
• Landed cost calculation
• Tax and accounting issues
• Foreign exchange risk

CGBP Exam Review - Day Four

• Review content from previous sessions
• Discuss test preparation strategies
• Complete CGBP practice exam and discuss answers
• Resources provided in preparation for the CGBP exam:
-Presentation and study 
-Trade resources
-Glossary listings
-The Global Entrepreneur, third edition by Jim Foley

Optional: the NASBITE CGBP exam.

CGBP participants will receive a certificate from the University of Wisconsin-La Crosse upon completion of the four-day CGBP series.