A page within Small Business Development Center (SBDC)

The Entrepreneurial Training Program (ETP) offered by the Wisconsin Small Business Development Center (SBDC) at UW-La Crosse provides the tools you need for business idea testing and business model improvement.

Through instruction, guest speakers and coaching, the course serves those who are considering starting a business, owners of existing businesses struggling to get a handle on all the details, and those with successful companies that they want to grow.

ETP is a 6 session course that is offered using a hybrid format (both virtually and in person). This program is an easy to follow step-by-step process based on the Lean Startup Framework that shows you how to:

  1. Answer the question – “Will people buy my product or service?”
  2. Appeal to more customers
  3. Quickly develop an investment-ready business plan
  4. Use time and money in smarter ways

Proven Impact. Graduates of the ETP program are two times more likely to start a business as a result! Since 2015, more than 850 people have participated in this premiere business program. For some examples, see some of our network's ETP success stories.

Introduction to ETP 

Join us for a FREE program that gives details about what is covered in ETP.  Get the details about the grant and how to apply for it.  This program can help you decide if you want to take ETP. Dates TBD.



Dates:  TBD after January 1, 2023.

Sessions:  The first 5 days will be held online.  The last day will be in person, followed by optional networking, collaboration, and time to work on ETP workbooks.

Cost: The Wisconsin Economic Development Corporation is offering qualified applicants Entrepreneurial Training Grants that cover most of the $1,000 course fee. The grant covers 75% of the tuition, reducing your cost to $250.

Grant recipients must meet attendance requirements and complete business planning material in a timely manner. Participants will have the opportunity for no-cost business consulting with the Small Business Development Center (SBDC) at UW-La Crosse and other supporting organizations.

Sign-up: Space in the Entrepreneurial Training Program is limited and will be filled on a first-come/first-served basis.  First, the grant application must be completed for consideration. If you have problems with the application, contact us for assistance.  Once accepted, you can register for the ETP Fall 2022 session.  Register here.

If you need any assistance in completing the application or have any questions about the Entrepreneurial Training Program, please feel free to call the SBDC at UW-La Crosse at 608.785.8783.

Please note: you will receive an invoice for the remaining tuition assistance if you do not complete your plan materials by the required deadline.