Marketing
Our people
Department Chair
Academic Department Associate
- 3101 Wittich Hall
- mosley@uwlax.edu
- 608.785.8118
Faculty
- Professor
- 3106 Wittich Hall
- gachenreiner@uwlax.edu
- 608.785.6755
Specialty areas:
Marketing, Consumer Behavior, Market Research, Marketing Education
- Lecturer
- Wittich Hall
- gclark@uwlax.edu
- Teaching Associate Professor
- 3119 Wittich Hall
- pculver@uwlax.edu
- 608.785.8181
Specialty areas:
Digital marketing, integrated marketing communications
- Associate Professor
- 3114 Wittich Hall
- ecrosby@uwlax.edu
- 608.785.6754
Specialty areas:
Consumer behavior, consumer culture theory, consumer identity, transformative consumer research, consumer welfare, consumer vulnerability, consumer well-being, and qualitative research methods
- Assistant Professor
- 3120 Wittich Hall
- aeklund@uwlax.edu
- 608.785.6750
Specialty areas:
Branding, consumer behavior, consumer psychology, gamification, sensory marketing, and service-dominant logic
- Associate Teaching Professor
- 3104 Wittich Hall
- tgabel@uwlax.edu
- 608.785.5219
Specialty areas:
Consumer Culture Theory
Services Marketing
Death and Consumption
Lobbying from a Marketing Perspective
- Lecturer
- Wimberly Hall
- mgehrett@uwlax.edu
- Associate Professor
- 3116 Wittich Hall
- kgraham2@uwlax.edu
- 608.785.8097
Specialty areas:
Marketing Strategy, Integrated Marketing Communications, Digital Marketing
Program Director: Digital Marketing Graduate Certificate Program
- Assistant Teaching Professor
- 3112 Wittich Hall
- akoepke@uwlax.edu
- 608.785.6877
- Associate Professor
- 3102 Wittich Hall
- mmcdermott@uwlax.edu
- 608.785.6751
Specialty areas:
Sustainability in Business
- Associate Professor
- 3118 Wittich Hall
- nnasif@uwlax.edu
- 608.785.6752
Specialty areas:
consumer behavior, integrated marketing communications, services, consumer neuroscience, pedagogy
- Lecturer
- Wimberly Hall
- cseverson@uwlax.edu
- Teaching Professor
- 3110 Wittich Hall
- strisler@uwlax.edu
- 608.785.8790
Specialty areas:
Professional Selling
Sales Management
Competitive Sales Team
Kwik Trip Integrated Core Program
- Assistant Professor
- 3108 Wittich Hall
- ttu@uwlax.edu
- 608.785.8120
Specialty areas:
Consumer behavior, social perceptions, social influence, consumer contagion effects, voice technology, mental accounting