Professional & Technical Writing minor & certificate


Develop these skills in the Professional & Technical Writing Minor and Certificate:

  • Design content to meet user needs in a variety of organizational contexts 
  • Produce rhetorically-situated writing across professional and technical genres 
  • Evaluate and apply digital technologies to negotiate complex problems 
  • Analyze how texts mediate professional, technical, and public rhetorics 
  • Adapt technical information for diverse users 
  • Empathize with and advocate for users and community stakeholders 
  • Engage in ethical and accountable decision making 
  • Manage individual and team-based projects 
  • Make connections with future professional goals and experiences 

Gain marketable experience that pairs well with any major

Course-embedded client service projects and an internship (required for the minor and optional for the certificate) allow students to connect their education to their desired career paths. 

The minor and certificate are relevant for students from a variety of academic backgrounds and with a range of career objectives, including (but not limited to) the following: 

  • Social Media & Digital Marketer
  • Grant & Proposal Writer
  • Public Relations Specialist
  • Instructional Designer & Corporate Trainer
  • User Experience Designer
  • Technical Writer
  • Corporate Blogger
  • Human Resources Specialist
  • Government Communications Officer
  • Healthcare Communications Specialist
  • Scientific Communicator
  • Brand Strategist
  • Search Engine Optimization Specialist
  • Web Content Writer
  • Project Management Specialist
  • Non-Profit Communications Specialist

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Minor Requirements

See the requirements for this minor

Use this printable checklist for advising (double-check requirements with your advisor and WINGS)

Questions? Please contact Dr. Lindsay Steiner ( or Dr. Chris McCracken ( 

See the requirements for this certificate

Use this printable checklist for advising (double-check requirements with your advisor and WINGS)

Requirements may be different depending on your course catalog year (this is the year you started at UWL). Check the requirements in your WINGS Advising Report, and talk to your PTW minor advisor for details. 

Questions? Please contact Dr. Lindsay Steiner ( or Dr. Chris McCracken ( 


The Professional & Technical Writing Minor requires a practicum (internship) requirement (3 credits) as a capstone to the student’s experience--ENG 450 (optional for students taking the certificate). 

You should plan to spend approximately 120 hours total (9-10 hours/week) at your internship site over the course of the semester. This is 40 hours per credit of ENG 450. You will also meet with your faculty internship advisor regularly throughout the semester for support and submit two progress reports and one internship evaluation to Career Services. 

Make sure that the internship has a professional supervisor (not another student) whom you can report to at least once a week. They should regularly delegate work to you and do informal/formal performance reviews/evaluations. Supervisors will submit two formal evaluations emailed by Career Services (midterm and end-of-semester). 

Types of internships appropriate to the PTW minor or certificate:

The PTW internship should be focused on organizationally-situated authorship where the intern is 1) writing within an organization about that organization (e.g. public relations, corporate communications, nonprofit writing, web content writing/strategy, social media writing, grant writing, and so on for an organization or business) or 2) writing about a process/tool/procedure to assist users (technical writing and scientific writing). Sometimes an internship will include a combination of those two areas. 

These types of internships are, for the most part, organizations external to UWL, and are experiences that directly relate to the core courses in the PTW minor. Occasionally, there are one or two internship opportunities with UWL departments/offices that focus on the work described above and connected to the PTW core courses.

These are just a few of the organizations where PTW students have had internship experiences: 

  • Friends of the Marsh 
  • La Crosse Chamber of Commerce 
  • Aptiv
  • Vendi Advertising
  • Great Rivers United Way
  • Children's Museum of La Crosse 
  • La Crosse Historical Society 
  • Apex Missions 
  • Kaplan
  • Downtown Mainstreet, Inc. 


  • Allergychoices
  • US Army Corps of Engineers
  • Gundersen Corporate Communications
  • GROW La Crosse
  • La Crosse Area YMCA
  • 7 Rivers Alliance
  • Big Brothers Big Sisters of the 7 Rivers Region
  • Zen and Pow Studio
  • WisCorps


How to plan for the ENG 450 practicum/internship:

  • Plan to complete the ENG 450 practicum/internship after you've completed a few courses in the minor.
  • Meet with your PTW advisor to discuss who will be your faculty supervisor and how to start searching/planning for your internship. 
  • Start looking and applying for internships at least early/midway through the semester before you plan to take ENG 450.
  • For spring semester internships, you should be searching/applying by midway through fall semester (usually starting in October). For fall semester internships, begin searching/applying midway through spring semester (usually starting in March or April). Some opportunities are posted earlier, some later.
  • Start with, and You may also find opportunities by talking with your PTW advisor and an advisor at Career Services. The Professional & Technical Writing Facebook page also posts internship opportunities. We recommend you check with the your PTW advisor to verify that the internship opportunities are appropriate for the PTW minor/certificate. 
  • You should also schedule an appointment with a Career Advisor in Career Services to help with your search. 
  • Once you have accepted an internship, submit an "experience request" using Handshake. This will start the process of enrolling you in ENG 450. 
  • You'll then need to start your internship during the first week of the semester in which you are enrolled in ENG 450. 

For more information, contact Dr. Lindsay Steiner at, Dr. Chris McCracken at, or Dr. Louise Zamparutti at

Professional & Technical Writing Speaker Series

What can you do with an English major, minor, or certificate? Join us to learn more! Each semester, professional and technical writers and UWL alumni with different backgrounds and experiences are invited to campus to speak with our students about their work.