Kjerstin Lang

Writer/Editor News and Marketing
University Advancement

Specialty area(s)

Writing for print and web, editing, marketing, media relations and social media

Brief biography

I am a proud UW-Madison alumna who started her career as assistant director of a foreign language school in Mexico. When I returned to the U.S. in 2005, I started a career that embraced my long-term love for writing: journalism.

After five years as a journalist, I transitioned into a marketing career at UW-La Crosse where I continue to learn the value of higher education — even beyond what my own university experience proved to be true.  

If you have a UW-La Crosse-related story that the world should know about, please contact me or UWL’s News and Marketing team via the University Communications submission form

I enjoy running, traveling, playing mandolin and inventing fictitious and wacky stories with my three-year-old daughter. 

I am part of the News & Marketing division of University Communications, and my responsibilities include:

  • Write stories and marketing copy for UWL’s website, campus news, publications and marketing campaigns.
  • Manage UWL’s monthly, online alumni newsletter, Lantern.
  • Manage and edit the College of Business Administration online magazine, Building Bridges.
  • Distribute news releases and media advisories.
  • Coordinate interviews between UWL sources and media.
  • Contribute to UWL social media efforts.

I'm also part of the following university groups: