Profile for Kjerstin Lang

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Kjerstin Lang

Content Marketing Specialist
University Advancement
University of Wisconsin-La Crosse

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Specialty area(s)

Content marketing, search engine optimization, editing, and media relations.

Brief biography

I am a proud UW-Madison alumna. I started my career as assistant director of a foreign language school in Mexico, but later embraced my long-term love for writing through journalism. 

After five years as a journalist, I transitioned into a marketing career at UW-La Crosse where I continue to see the value of higher education through the stories of our UWL students and faculty.  My favorite part of my work is meeting the amazing people at our school and helping more people engage and connect with the important work they do.

If you have a UW-La Crosse-related story that the world should know about, please contact the University Communications team through our submission form under "share a story tip."

I enjoy running, being outdoors, playing mandolin and spending time with my family.

I am a Content Marketing Specialist in University Communications, and some of my primary responsibilities include:

  • Identify and craft interesting, well-researched content, especially that which amplifies UWL’s status as a thought leader.
  • Conceptualize story-telling projects; oversee the development and dissemination of finished projects.
  • Work closely with senior leaders, marketing colleagues, and other stakeholders to design and implement creative marketing strategies to disseminate content.
  • Establish a community of practice among a wide range of campus collaborators. Engage in regular outreach, education and support of decentralized communication efforts.


Teaching history

UWL 100: First Year Student Seminar

Professional history

Assistant Director, Instituto Cultural Oaxaca, Oaxaca, Mexico

Executive assistant, CLUES: Communidades Latinas Unidas en Servicio, St. Paul, Minnesota

Reporter, Hibbing Daily Tribune (now Mesabi Tribune)

General Reporter and Education Reporter, La Crosse Tribune

Senior Writer/Editor and Public Information Officer, News and Marketing, UW-La Crosse




Kjerstin Lang, University Communications served as the lead of the December Board of Regents meeting planning committee, also consisting of Brad Quarberg, Sudha Sudhakaran, Hannah Skibba, James Bushman, Jeff Kerkman, Joe Heim, Keli Frigo, Mark Valenti, Michael Slevin and Tammy Netwal. Dozens of volunteers and hard work from UWL employees and students helped make the event a great success.

Submitted on: Dec. 10, 2018



Kjerstin Lang, Michael Lieurance and Jacob Speer, all University Communications, received the award for Excellence in Online Innovation: Communications/Marketing (Gold) and a platinum award, the Teresa Du Bois Exline Award for Best Practices in Communications and Marketing at CASE V District Conference on Dec. 11, 2017 in Chicago, Illinois. The awards were for a long-form story, "A heartwarming holiday hobby." Team members in University Communications helped with proofing and distribution.

Submitted on: Jan. 22, 2018