Welcome to the UWL Marketing Department!

As part of the College of Business Administration, it is our mission to foster academic excellence, career success, and community engagement through enriching, interactive experiences.

This is what we strive to do every day in the marketing department. We offer challenging and interactive courses, invest in our students’ career searches, and work to provide opportunities for students to grow both professionally and personally.

Recently, our accredited department was ranked as a “Best Value for the Money” program by College Factual. Learn more about this recognition by reading the article.   

Feel free to familiarize yourself with our courses, learn about our professors, explore our student organization, and more on our website!

WSJ Case Team.png  2019 UWL Spring CBA Sales Competition 0042.jpg
 

Great Northwoods Sales Warm-Up - October 14-16 at UWEC 

http://www.uwecsaleswarmup.com/

On October 14-16, the UWL Competitive Sales Team competed against 22 schools from across the US at the 15th Annual Great Northwoods Sales Warm-up.  Students competed by presenting two, 20-minute sales pitches to industry professional buyers and are judged by professional salespeople on their communication skills, sales process, and overall performance for the chance to win the top prizes of First Place: $1,500,  Second Place: $1,000, and Third Place: $750.  Senior, Brooke Jende placed fourth, just out of the money.  The team scored high enough for third place just behind Baylor and Purdue Universities.  Competing for UWL were Brooke Jende, Isabelle Plautz, and Linnea Ryan. The team alternate was Tess Harold.

 

Mission

Foster the development of scholars and practitioners in the field of marketing through academic rigor, interactive learning, scholarship and inclusive excellence