Profile for Kjerstin Lang

Brief biography

I have over 14 years of experience in content marketing, public relations and strategic communications at UW–La Crosse. In my role, I develop compelling digital content designed to inform and engage key audiences, support student recruitment and position UWL as a thought leader in higher education.

My work includes leading the development and ongoing management of web content for all undergraduate academic program pages — a critical component of student recruitment at UWL. I also develop welcome page marketing content for all graduate programs.

Beyond academic program marketing, I identify and produce well-researched stories and blog posts that showcase the university’s academic strengths, community impact and student success. From concept to publication, I guide both storytelling initiatives and web content projects, collaborating closely with faculty, campus partners, senior leadership and marketing colleagues to ensure content is accurate, engaging and aligned with institutional goals. In addition, I work to build a strong community of communicators across campus by providing outreach, training and support for decentralized communication efforts.