What does the News & Marketing team do?

The News & Marketing team shares the story of UW-La Crosse. We write about campus research, awards and other news that reflects societal trends, promotes our leadership or demonstrates our connection to the community. We also serve to inform, entertain and connect the campus community.

Where?

  • UWL campus news a.k.a. Campus Connection Monday email to campus and always available on the Campus Connection webpage.
  • College publications: Building Bridges, Capstone, College of Science & Health News and Eagle Edge.
  • Alumni news: Lantern magazine and Light Reads (monthly alumni email newsletter)
  • News releases sent to local, statewide or national media
  • University social media: Twitter, Facebook, Instagram, TikTok, LinkedIn

We want to hear your story!

But first … consider the types of ideas our team is most likely to share.

Almost always:

  • Major university-wide initiatives or events such as Social Justice Week or the Chancellor’s All University Address.
  • Events that are open to the greater La Crosse community and you want the community and/or media to show up. (In this case, we would help create a short – 2-3 paragraph news release.)

When staff is available:

  • News and events that are linked to trending topics statewide or nationally such as rising inflation rates or the mental health crisis.
  • News and events linked to UWL research that promote UWL’s thought leadership in a specific area such as physics education.

How should I promote my event?

While News & Marketing infrequently covers events, submitting complete and detailed information on the share form will provide our team more information to determine if potential coverage is possible.