FACT: Uncluttered signage achieves greater success. Ideally, your display design should consist of just four main components:
- A compelling photo and/or image
- The what, when, where and cost
- Event description (15 words or fewer)
- Program or department name with contact info and web address. (Websites can be used to direct the audience to more detailed information)
Keep it simple.
Remember, your audience is typically walking past the digital signs - they have very little time to notice and process your message. Don't make it difficult by cramming your digital sign with too much information.
Creative Services can assist campus departments or programs in designing effective signage.