Table of Contents

UW-La Crosse Journal of Undergraduate Research, Volume XVI (2013)

Articles are organized below by UW-L college and department, and then listed alphabetically by undergraduate student author.

Entries appear in the following format: Student Author(s), [Faculty Mentor(s)]–Title.

Clicking on any title link below will allow you to download/view the entire article as an Adobe .pdf file.

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College of Business Administration (CBA)

Marketing

Cottam, Claire [Crosby]– E-Commerce

DeCook, Kate [White]- Badger Business: Understanding the Fan Experience Through Customer Journey Mapping

Forester, Alexandra [White]- Sustainability: Best Practices in the Food Industry

Haworth, Danielle [Crosby]- Gaining Access to the U.S. Hispanic Market

 Hren, Laramie [Crosby]- I’m Attracted by Looks, but Personality Makes Me Stay”: An Investigation of the Correlation between Brand Personality Characteristics and Consumer Commitment

Jerrick, David [Crosby]- The Effectiveness of Film Trailers:  Evidence from the College Student Market

Kippley, Jennifer [Crosby]- Perceptions of Wisconsin’s Dairy Industry

Neiderhauser, James [Crosby]- How Nike’s Leadership Affects Brand Image Internally and Externally

Schaar, Rebecca [White]- Destination Branding: A Snapshot

College of Liberal Studies (CLS)

Communications

Piela, Christine [Modaff]– Job Interview Communication Behaviors of Graduating Seniors  

Political Science/Public Administration

McReynolds, Joel [Block]– Student Perceptions of Nonprofit Organizations 

Psychology

Berigan, Hilary and Pielage, Nicole [Kortenkamp]– A Good Study Break: Effects of Nature versus TV on Attention

Sociology/Archaeology

Deml, Michael [Miller]– An LGBT Youth Group’s Role in Building Social Support and Implications for Risk Behavior 

Krueger, Julie [Miller]– The Road to Disbelief: A Study of the Atheist De-Conversion Process

Norgon, Kate [McAndrews]– IDENTIFYING MORTUARY RITUAL AND ANCESTOR VENERATION:  A SPATIAL ANALYSIS OF THE TOMBS AT HUALCAYÁN

College of Science and Health (CSH)

Biology

Neitzel, Kayla  [Liu]– Developmental Expression of Sodium-Potassium-Chloride Symporter in the Rat Enteric Nervous System 

Health Education and Health Promotion

McClellan, Meghan  [Jecklin, Toribio]– Self-Reported Understanding of ADHD among Undergraduate Students at a Midwestern University

Mathematics

Shinners, Carly and Zoroufy, Katie [Kelly]– Christine Ladd-Franklin: A Leader for Women's Education

Physics

Camenga, Elizabeth; Rutten, Casey; Gould, Brendan; Asmus, Jillian; Kersten, Rachel; Henningson, Nathan; Anderson, Aaron   [Kernozek, Ragan]– Artifacts Due to Filtering Mismatch in Drop Landing Moment Data