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College of Business Administration (CBA)

Undergraduate curriculum Learning Goals and Objectives

CBA Learning Outcomes

Communication Goals

Communication Goal:  Our students will be able to convey information and ideas effectively.

Learning Objective: Students will convey information and ideas in professional business reports 

     [ rubric ]

Learning Objective: Students will convey information and ideas in oral presentations.

     [rubric ]

Critical Thinking and Decision Making Goal

Critical Thinking and Decision Making Goal:  Our students will be able to think critically when evaluating decisions.

Learning Objective: Students will evaluate alternatives and understand the ramifications of those alternatives within a given business context. 

   [ rubric ]

Global Context of Business Goal

Global Context of Business Goal:  Our students will utilize global knowledge to make effective business decisions.

Learning Objective: Students will develop an understanding of global factors, such as political, economic, social, cultural, technological, legal and environmental factors, and apply that understanding to make a business decisions. 
     [ rubric ]

Date last modified: 01/20/2022

Social Responsibility Goal

Social Responsibility Goal:  Students will demonstrate the role of social responsibility in business decisions.

Learning Objective: Students will be able to identify and apply different frameworks of social responsibility to business problems and recognize the short- and long-term effects on stakeholders and society.
     [ rubric ]
Major Competency Goal

Major Competency Goal:  Our students will be proficient in the primary functional area of study.

Learning Objective: Students will apply functional area concepts and decision-making techniques and tools appropriately while incorporating concepts from other functional business area into the primary area.        
Economics  Finance 
Information Systems


International Business    
Quantitative Literacy Goal

Quantitative Literacy Goal: Our students will analyze numerical information, apply mathematical principles, and integrate quantitative methods into problem-solving.

Learning Objective: Students will use quantitative methods to provide evidence, arguments, and solutions to authentic business problems.  

Common Course Learning Objectives

Common Course Learning Objectives

Common Course Learning Objectives

ACC 221 ACC 222 BLAW 205
ECO 110 ECO 120 ECO 230
FIN 355 IS 220 MGT 301 
MGT 308 MGT 393  
MGT 449 MKT 309  

The Core Course Coordinators for each of these thirteen courses are as follows:

ECO 110--Cody Vaughn
ECO 120--Laurie Miller
ACC 221--
ACC 222--Mehtap Eklund
BLAW 205--Vivek Pande
ECO 230--SaraJane Parsons
IS 220--David Annino
MGT 308--William Ross
MKT 309--Maggie McDermott
FIN 355--Diana Tempski
MGT 301--Scott Reber
MGT 393--Uzay Damali
MGT 449--Randika Eramudugoda

Learning goals and objectives were developed by faculty with input from students, alumni, and the business community. Originally adopted by faculty vote on January 21, 2010.

Date Last Modified 09/08/2023